WHOEVER GETS CLOSER TO THE CUSTOMER WINS

Growing a business is tricky. We help teams figure out what triggers customers to buy so they can market smarter.

Subscribe to Why We Buy 🧠 newsletter

WE’VE BEEN SEEN IN

Too many smart people waste time on marketing that doesn’t work

If your people don’t know exactly which customers to target or what fuels their buying decisions, growth will always feel painfully slow.

WE CAN HELP.

At Customer Camp, we help growth-ready teams to focus on what matters most, yet is often neglected: deeply understanding their customers.

LEARN FROM KATELYN

Master Buyer Interviews

Wanna double your revenue? Double what you know about your best customers. Get Katelyn’s Clarity Call Cheatsheets to master 1:1 buyer interviews.

Write Copy that Converts (Using Science)

Wanna make tiny copy tweaks that drive BIG sales? Discover 26.5 science-backed copywriting techniques and get a system to go from idea to first draft… fast!

Clarity is the ultimate growth hack

Are you sick of guessing about what will drive growth? If you want clarity, book a 1:1 strategy call today.

Hey. I’m
Katelyn Bourgoin.

Hey. I’m Katelyn Bourgoin.

I founded Customer Camp because I was sick and tired of watching smart people struggle.

I know what product teams are going through right now because I’ve been there myself.

I’ve built and sold companies. I’ve attracted Fortune 100 clients, and been featured in Forbes, USA Today, Huff Post, and made the national news.

I even founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).

Yup. I’ve learned a thing or two in my business travels, but the most important thing I’ve learned is this:

Whoever gets closer to the customer wins.

The world’s best marketers don’t know more about the latest tool or tactic.

They know more about … people.

 

LEARN WHY WE BUY

The best marketers study psychology. Subscribe to our Why We Buy  newsletter and get one buyer psychology tip in your inbox each week.

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip delivered straight to your inbox each week. It’s like a 2-min workout for your brain.

You're in. Giddy up! 🤠

Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!