fbpx
Market Bubbles

Market Bubbles

Imagine this: Your early adopter friend tells you about a new app that’s still in Beta but they’re already claiming it’s the next Facebook. You ask what makes it so good and their response sounds something like:  “It’s hard to explain – you’ve got to experience...
The Framing Effect

The Framing Effect

Imagine this: You’re looking to buy a new phone because your old one loses its charge after only a few hours. It drives you crazy when you’re needing to look for a plug to recharge in the middle of the day, or when your battery goes from 80% to 8% for no reason at...
Sunk Cost Fallacy

Sunk Cost Fallacy

Hey hey, Happy Groundhog Day! And just like the 1993 Bill Murray movie by the same name, marketing can sometimes feel like you’re doing the same things over and over again.  But what happens when your campaigns don’t work? Do you try the same thing again expecting a...

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip delivered straight to your inbox each week. It’s like a 2-min workout for your brain.

You're in. Giddy up! 🤠

Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!