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Anticipation

Anticipation

Imagine this … The season finale of your all-time favourite TV show is in four days. The last episode ended on a cliffhanger and you can’t wait to see what happens next. Each time you see a commercial teasing the series ending, you get even more excited. You...
Perceived Ownership

Perceived Ownership

Imagine this … You’re at a local flea market when you spot a beautiful armchair in the distance. You recently redecorated your living room and need a perfect chair to finish the look, so you hurry over to inspect it more closely.  At first glance, you like it a...

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BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

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Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!