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Price Relativity

Price Relativity

  Imagine this… You’re looking to book a hotel for your next vacation. Excited for your first holiday in nearly three years, you narrow your choices down to two hotels. The first hotel offers two packages for the standard room: A) $120 per night without...
Confirmation Bias

Confirmation Bias

Imagine this … A friend from high school messages you on Facebook out of the blue. You’re excited to hear from her, but it’s been 10 years since you last talked so you’re a little surprised.  After a few messages back and forth, she reveals her real reason...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!