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Names

Names

Pre-S: This blog post is all about names. In an ideal world, we’d use your own first name throughout this post to illustrate a point. But… that’s a tad tricky since we don’t know your name—whomp whomp. So just for today… let’s just pretend your name is...
Satisficing

Satisficing

Imagine this… It’s tax season (sorry to raise your heart rate). You have a family friend who typically files your taxes for you, but they’re too busy this year. You decide to do it yourself. After all, how hard can it be? Turning to Google, you start to look at...
Mere Exposure Effect

Mere Exposure Effect

Imagine this… You’re sitting in a cute cafe waiting for your friend to arrive. The woman at the table beside you is reading a book with an interesting title: Atomic Habits. Apparently the barista also noticed the book because he stops to ask her about.  “It’s so...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!