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Taste

Taste

by | Jun 15, 2022 | Buyer Psychology, Why We Buy

Imagine this… The hot summer air is cooling, the leaves are turning yellow, and you’re moving your jackets to the front of your closet.  Fall is around the corner. You hop in the car and drive to your neighborhood Starbucks. Rolling down the window at the...
Galatea Effect

Galatea Effect

by | Jun 15, 2022 | Buyer Psychology, Why We Buy

Imagine this… You and your best friend both buy a year long membership to Duolingo. You both want to learn Spanish and the plan is to practice for 30 minutes a day for 5 days straight. Then something changes. Your friend keeps practicing. They get their 30...
Scarcity

Scarcity

by | Jun 15, 2022 | Buyer Psychology, customer strategy, Why We Buy

Imagine this … A friend invites you to go shopping with him for a new laptop.  You’re not really in the mood to shop, but you haven’t seen this friend in a while so you agree to tag along. While he’s busy chatting with a sales rep you take a...
Peak-End Theory

Peak-End Theory

by | Jun 15, 2022 | Buyer Psychology, customer strategy, Why We Buy

Imagine this … You’ve just secured your ticket for a big conference. After nearly two years of watching virtual webinars in your sweatpants, you finally get to travel and hang out with other marketing nerds IRL. Hurray! The conference is in sunny San Diego and...

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Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

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If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!