by Katelyn | Jun 15, 2022 | Customer Research, customer strategy, marketing
The year was 1913. Ernest Shackleton, an explorer, needed to recruit brave sailors to join him on an expedition to the Imperial Trans-Antarctic Expedition. He placed an ad in The Times that included just 24 words… “Men wanted for hazardous journey. Small wages,...
by Katelyn | Jun 15, 2022 | Buyer Psychology, Why We Buy
Imagine this… The hot summer air is cooling, the leaves are turning yellow, and you’re moving your jackets to the front of your closet. Fall is around the corner. You hop in the car and drive to your neighborhood Starbucks. Rolling down the window at the...
by Katelyn | Jun 15, 2022 | Buyer Psychology, Why We Buy
Imagine this… You and your best friend both buy a year long membership to Duolingo. You both want to learn Spanish and the plan is to practice for 30 minutes a day for 5 days straight. Then something changes. Your friend keeps practicing. They get their 30...
by Katelyn | Jun 15, 2022 | Buyer Psychology, customer strategy, Why We Buy
Imagine this … A friend invites you to go shopping with him for a new laptop. You’re not really in the mood to shop, but you haven’t seen this friend in a while so you agree to tag along. While he’s busy chatting with a sales rep you take a...
by Katelyn | Jun 15, 2022 | Buyer Psychology, customer strategy, Why We Buy
Imagine this … You’ve just secured your ticket for a big conference. After nearly two years of watching virtual webinars in your sweatpants, you finally get to travel and hang out with other marketing nerds IRL. Hurray! The conference is in sunny San Diego and...
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