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Pain of Paying

Pain of Paying

Imagine this… You’re ready for a vacation. The past few years have left you a bit frazzled, and you know it’s time for some serious rest and recovery. You want to spend a week on the beach with a Pina Colada in one hand and a book in the other. You have two options:...
Moment of Wow

Moment of Wow

Imagine this … How many times have you bought a new product only to be prompted to create a full profile, complete the tutorial, and edit your settings before even having the chance to play around with it? These interruptions create moments of friction that...
Bikeshedding

Bikeshedding

Imagine this … You’re at a new restaurant. The server asks for your drink order. You tell them that you’re looking for a light beer, nothing too hoppy, and fruity if possible. They show you a few types. You ask about which one they prefer. 2 minutes later, the...
Reciprocity

Reciprocity

Imagine this … You and a friend have just finished an epic meal at your favourite restaurant. You ask the waiter for your check and you excuse yourself to run to the restroom. When you return, your friend is standing near the door with his coat on ready to go....
Overjustification Effect

Overjustification Effect

Imagine this … You absolutely love to create hand-made cards that you send your friends and family on special occasions. It brings you so much joy to see the people you care about open your envelope and have a big smile rush to their faces. Every year, your...

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Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!