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Moment of Wow

Moment of Wow

Imagine this … How many times have you bought a new product only to be prompted to create a full profile, complete the tutorial, and edit your settings before even having the chance to play around with it? These interruptions create moments of friction that...
Overjustification Effect

Overjustification Effect

Imagine this … You absolutely love to create hand-made cards that you send your friends and family on special occasions. It brings you so much joy to see the people you care about open your envelope and have a big smile rush to their faces. Every year, your...
Availability Heuristic

Availability Heuristic

Imagine this … You just finished reading a business book that drove home the point that meetings are a very inefficient use of time and should be used sparingly. The next day you’re in your weekly planning meeting with company leadership. They go around the...
The Priming Effect

The Priming Effect

Imagine this … You’re on the market for a new sofa. You pull up the online store of a brand you’ve seen advertised on your Instagram timeline before. You finally find a leather sofa that would match your living room perfectly. In every product image, there’s...
Status Quo Bias

Status Quo Bias

Imagine this: You’re the newest marketer at a business. Your first task is to organize a weekly webinar that’s meant to educate your customers and promote your product. When you’re given the login to the existing webinar platform, you realize that the experience is...

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If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

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BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!