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Moment of Wow

Moment of Wow

by | Jul 28, 2022 | Buyer Psychology, Why We Buy

Imagine this … How many times have you bought a new product only to be prompted to create a full profile, complete the tutorial, and edit your settings before even having the chance to play around with it? These interruptions create moments of friction that...
Reciprocity

Reciprocity

by | Jul 28, 2022 | Buyer Psychology, Why We Buy

Imagine this … You and a friend have just finished an epic meal at your favourite restaurant. You ask the waiter for your check and you excuse yourself to run to the restroom. When you return, your friend is standing near the door with his coat on ready to go....
Overjustification Effect

Overjustification Effect

by | Jul 28, 2022 | Buyer Psychology, Why We Buy

Imagine this … You absolutely love to create hand-made cards that you send your friends and family on special occasions. It brings you so much joy to see the people you care about open your envelope and have a big smile rush to their faces. Every year, your...
Availability Heuristic

Availability Heuristic

by | Jul 28, 2022 | Buyer Psychology, Why We Buy

Imagine this … You just finished reading a business book that drove home the point that meetings are a very inefficient use of time and should be used sparingly. The next day you’re in your weekly planning meeting with company leadership. They go around the...
The Priming Effect

The Priming Effect

by | Jul 28, 2022 | Buyer Psychology, Why We Buy

Imagine this … You’re on the market for a new sofa. You pull up the online store of a brand you’ve seen advertised on your Instagram timeline before. You finally find a leather sofa that would match your living room perfectly. In every product image, there’s...

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If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!