Distinctiveness

Distinctiveness

Imagine this… It’s the one day of the year when you watch 4 hours of TV… JUST for the ads. With each new commercial, you try to figure out who’s advertising. A celebrity pops on the screen and starts talking about how much they love their Kia… You scoff at the...
Herding

Herding

Imagine this… You’re watching your favorite nature documentary. David Attenborough’s legendary voice is setting the scene. The camera pans to a wide shot of the African Savannah, and then a close-up of a herd of zebras munching on some dry grass. Adorable, right? It...
Motivation

Motivation

Imagine this… You’ve driven growth at your company over the past few years. You’re proud of all you’ve accomplished so far. But…you want to do more. Your vision for your company’s future is clear. More hype. More conversions. More customers. More bragging rights for...
Canva

Canva

Imagine this… You’re seeing everybody talk about going viral on LinkedIn and Twitter over the past year. They’re getting followers, opportunities, and (seemingly) cash in the bank. The FOMO is real. “That’s it,” you say to yourself. “It’s time to take my social media...
Foot In The Door Technique

Foot In The Door Technique

Imagine this… You’re mulling around the house on a Sunday afternoon when there’s a knock on the door. A bright-eyed teenage girl is standing on your stoop with a clipboard. She smiles and explains that she’s volunteering with a local environmental group....

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BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

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BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!