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Price Anchoring

Price Anchoring

Imagine this… You’ve worked out at home for the past year. You had a great rhythm going but lately your workouts are feeling pretty stale. You want a bit more energy — something new and exciting. You decide to stop by a gym close to your house to see what they offer....
Amazon vs. Shopify

Amazon vs. Shopify

This post is sponsored by Superside Welcome to Brainy BattlesA showdown where your fav brands compete to see who markets smarter How it Works 1. We compare two marketing assets—like landing pages, ads, Twitter hooks, and more—and explain how each brand uses buyer...
Regret Aversion

Regret Aversion

Imagine this… It’s been a long, stressful day. You finish up work, close your laptop, and hop in your car to head home. Your body is ready to unwind, but unfortunately your mind isn’t.  Immediately it serves you the next task: what’s for dinner? You’re too tired to...
Motivating Uncertainty Effect

Motivating Uncertainty Effect

Imagine this… It’s Monday morning. You yawn open your laptop to check your email. You groggily scan your inbox for priority messages while taking a big swig of coffee. An email from your boss catches your eye. The odd subject line, “Fun idea…” makes you put down your...

BECOME A MINDREADER

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Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!