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Price Anchoring

Price Anchoring

by | Aug 29, 2022 | Buyer Psychology, Why We Buy

Imagine this… You’ve worked out at home for the past year. You had a great rhythm going but lately your workouts are feeling pretty stale. You want a bit more energy — something new and exciting. You decide to stop by a gym close to your house to see what they offer....
Amazon vs. Shopify

Amazon vs. Shopify

by | Aug 26, 2022 | Buyer Psychology, Why We Buy

This post is sponsored by Superside Welcome to Brainy BattlesA showdown where your fav brands compete to see who markets smarter How it Works 1. We compare two marketing assets—like landing pages, ads, Twitter hooks, and more—and explain how each brand uses buyer...
Regret Aversion

Regret Aversion

by | Aug 23, 2022 | Buyer Psychology, Why We Buy

Imagine this… It’s been a long, stressful day. You finish up work, close your laptop, and hop in your car to head home. Your body is ready to unwind, but unfortunately your mind isn’t.  Immediately it serves you the next task: what’s for dinner? You’re too tired to...
Motivating Uncertainty Effect

Motivating Uncertainty Effect

by | Aug 16, 2022 | Buyer Psychology, Why We Buy

Imagine this… It’s Monday morning. You yawn open your laptop to check your email. You groggily scan your inbox for priority messages while taking a big swig of coffee. An email from your boss catches your eye. The odd subject line, “Fun idea…” makes you put down your...
Dunning-Kruger Effect

Dunning-Kruger Effect

by | Aug 2, 2022 | Buyer Psychology, Why We Buy

Imagine this… It’s Sunday, and you’ve dedicated a few hours to clean your house. You throw your first load of laundry into the washer and walk away to work on the kitchen. As you’re wiping down the countertop, you hear a big “BANG!” come from your laundry room. You...

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Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!