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Hindsight Bias

Hindsight Bias

by | Oct 23, 2022 | Buyer Psychology, Why We Buy

Imagine this… Just one year ago, a single Bitcoin was worth $64,000. Today it’s worth ≈ $19,000. A close friend of yours got caught up in the Bitcoin craze and invested most of their savings before the crash. They urged you to invest too and you were definitely...
Attention

Attention

by | Oct 21, 2022 | Why We Buy

Imagine this… You’re cruising through your to-do list for the day. Next up is to hop over to LinkedIn to follow-up with a contact about a new project. Your productivity is through the roof today, and you’re excited to check this off your to-do list. You open up...
Negativity Bias

Negativity Bias

by | Oct 18, 2022 | Why We Buy

Imagine this… It’s almost the end of the year which means, yep, it’s that time. You’re prepping for your Cyber Monday sale. Part of your prep (arguably the most important part) involves using ads to figure out what messaging drives the most traffic and A/B testing...
Amazon

Amazon

by | Oct 10, 2022 | Buyer Psychology, Why We Buy

Imagine this… You’re in a pinch. You were supposed to buy a cake pan for a party this weekend. Unfortunately, you forgot. Now, it’s Wednesday and your week is packed. You don’t have time to get to the store on top of everything else going on. You decide to order it...
Demand Curve vs. Swipe Files

Demand Curve vs. Swipe Files

by | Oct 7, 2022 | Buyer Psychology, Why We Buy

This post is sponsored by Convert Welcome to Brainy BattlesThe showdown where your fav brands compete to see who markets smarter​ How it Works We compare two marketing assets—like landing pages, ads, Twitter hooks, and more—and explain how each brand uses buyer...

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Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!