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Faces

Faces

by | Nov 25, 2022 | Buyer Psychology, Why We Buy

Imagine this… You’re scrolling YouTube for something to watch while you eat lunch. You wanna feel like you’re being productive, so you’re hunting for a little edu-tainment: Educational + entertaining = edu-tainment A thumbnail catches your eye. It’s Alex Hormozi. You...
Cognitive Miser

Cognitive Miser

by | Nov 22, 2022 | Buyer Psychology, Why We Buy

Imagine this… The holidays are around the corner.  You’re feeling particularly responsible this year and are getting a head start on your shopping. Go you! Step One: Start playing holiday tunes (duh). Step Two: Grab your laptop and start shopping. Your fingers dance...
Expectations

Expectations

by | Nov 15, 2022 | Buyer Psychology, Why We Buy

Imagine this… You decide to go to your local coffee shop and treat yourself to a hot drink. While standing in line, you notice that the shop is now selling a new imported dark roast that costs slightly more than your usual order. It also comes in a special,...
Alleyoop

Alleyoop

by | Nov 8, 2022 | Buyer Psychology, Why We Buy

Imagine this… You just got off a call with one of your best friends.  She started medical school and was venting about her crazy schedule. As a single mom going to school full-time and working part-time, she’s feeling super overwhelmed. You’re so proud of her for...
Belief Bias

Belief Bias

by | Nov 4, 2022 | Buyer Psychology, Why We Buy

Imagine this… You want to reduce your caffeine intake. Rather than quit caffeine cold turkey, you decide to swap out your morning coffee for some type of brain supplement a few times a week. You do a quick Google search of “nootropics” and find a brand that looks...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!