Faces

Faces

Imagine this… You’re scrolling YouTube for something to watch while you eat lunch. You wanna feel like you’re being productive, so you’re hunting for a little edu-tainment: Educational + entertaining = edu-tainment A thumbnail catches your eye. It’s Alex Hormozi. You...
Cognitive Miser

Cognitive Miser

Imagine this… The holidays are around the corner.  You’re feeling particularly responsible this year and are getting a head start on your shopping. Go you! Step One: Start playing holiday tunes (duh). Step Two: Grab your laptop and start shopping. Your fingers dance...
Expectations

Expectations

Imagine this… You decide to go to your local coffee shop and treat yourself to a hot drink. While standing in line, you notice that the shop is now selling a new imported dark roast that costs slightly more than your usual order. It also comes in a special,...
Alleyoop

Alleyoop

Imagine this… You just got off a call with one of your best friends.  She started medical school and was venting about her crazy schedule. As a single mom going to school full-time and working part-time, she’s feeling super overwhelmed. You’re so proud of her for...
Belief Bias

Belief Bias

Imagine this… You want to reduce your caffeine intake. Rather than quit caffeine cold turkey, you decide to swap out your morning coffee for some type of brain supplement a few times a week. You do a quick Google search of “nootropics” and find a brand that looks...

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If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

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BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!