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Mimicry

Mimicry

by | Dec 20, 2022 | Buyer Psychology, Why We Buy

Imagine this … Your good friend invites you to dinner to meet her new boyfriend, Henry. Unfortunately, your friend doesn’t have the best track-record when picking partners. So when she assures you, “You’re going to love him—trust me,” you have your doubts. You join...
Idleness Aversion

Idleness Aversion

by | Dec 13, 2022 | Buyer Psychology, Why We Buy

Imagine this… You just pulled into the car repair shop. They told you on the phone it’ll take about an hour to finish the repair. As you grab your stuff from the car, preparing to sit in the lobby for an hour, you check your phone battery. 1%.  “Oh noooooo!” you think...
Hick’s Law

Hick’s Law

by | Dec 9, 2022 | Buyer Psychology, Why We Buy

Imagine this… A few weeks ago, you realized that most of your kitchenware is in rough shape. You bought most of it when you moved into your first college apartment, so it was cheap at the time and today it’s cheap and scratched up. It’s time for an upgrade. With one...
Ahrefs

Ahrefs

by | Dec 6, 2022 | Buyer Psychology, Why We Buy

Imagine this… You’re thinking about your 2023 growth goals. Right now most of your customers find you through paid social media ads. You’ve spent months optimizing your ads and your ROAS is good. But with talks of economic downturn, you don’t want to be totally...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!