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Choice Closure

Choice Closure

by | May 30, 2023 | Buyer Psychology, Why We Buy

Today’s newsletter is sponsored by BugHerd​   Imagine this… You and your partner decided to splurge on a fancy meal. The host seats you at your table. It’s outside next to a tree lit up with small fairy lights. This place is dreamy. You open your menu and...
Boomerang Effect

Boomerang Effect

by | May 23, 2023 | Buyer Psychology, Why We Buy

Today’s newsletter is sponsored by Vouch​ Imagine this… Everyone on the internet is talking about ice baths. You want the increased productivity you’ve heard about, but you’re having trouble buying in. Something about it just seems suspicious. You decide to do...
Bikeshedding

Bikeshedding

by | May 16, 2023 | Buyer Psychology, Why We Buy

Today’s newsletter is sponsored by BugHerd​      Imagine this… Your boss has asked you to put together a quick presentation for tomorrow’s company-wide meeting. That means pouring through 100s of pages of data to pull out the key nuggets the team needs to...

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BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

(the first tip will blow your mind)

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!