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Linking

Linking

by | Aug 29, 2023 | Buyer Psychology, Why We Buy

🤔 Did you know… The mind is lazy. It doesn’t want to put effort into categorizing every stimulus that comes its way each time it sees it. So, it links. The formula looks like this: Stimulus → Link → Thought And it feels like this: You see an image of a hamburger...
Bandwagon Effect

Bandwagon Effect

by | Aug 22, 2023 | Buyer Psychology, customer strategy, Why We Buy

Special offers for you from our sponsors insightIQ and Mailchimp ❤️ ​​Do influencer marketing the smart way with insightIQ 🤓 You know influencer marketing works. But finding partners with high-intent audiences often feels like a crapshoot. Stop hoping and start making...
Spotlight Effect

Spotlight Effect

by | Aug 15, 2023 | Buyer Psychology, Why We Buy

Special offers for you from our sponsors Mailchimp and Motion ❤️ Grow your agency or freelance biz with Mailchimp & Co Benchmark Report 👌 When was the last time you increased your prices? How does your business compare to others in your industry? Mailchimp &...
HelloFresh

HelloFresh

by | Aug 8, 2023 | Buyer Psychology, Why We Buy

Special offers for you from our sponsors Klaviyo and Motion ❤️ Crush your Black Friday Cyber Monday goals with Klaviyo 🤑 Ecommerce sales have been slooooooow. Smart folks like Nik Sharma, Ty Haney, and Kim Kreuzberger aren’t panicking though. They’re...
Pain of Paying

Pain of Paying

by | Aug 1, 2023 | Buyer Psychology, Why We Buy

Special offers for you from our sponsors PostPilot and Mailchimp ❤️ Unlock untapped revenue in your business with Mailchimp & Co Benchmark Report 🥳 Are you charging enough? Could you upsell clients and make more? Mailchimp & Co’s Benchmark Report is packed...

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BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

(the first tip will blow your mind)

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!