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Pratfall Effect

Pratfall Effect

by | Sep 26, 2023 | Buyer Psychology, Why We Buy

🤔 Did you know… There was a typo in today’s email preview text. I wrote “imprefectons” when it should have read “imperfections”. This was no accident. This may surprise you, but the occasional typo can actually make people like you more. Why? Keep reading…...
Credibility

Credibility

by | Sep 19, 2023 | Buyer Psychology, Why We Buy

🤔 Did you know… Credibility influences the likelihood that your buyers will: Pay attention to your message Believe your message Act on your message And they compound on each other. You need the trifecta to turn your audience into buyers. Special offers for you...
Survivorship Bias

Survivorship Bias

by | Sep 12, 2023 | Buyer Psychology, Why We Buy

🤔 Did you know… If you spend much time scrolling through Twitter or LinkedIn… You may begin to think that everyone is running a 7-figure business or growing their audience lightning fast. (They’re not) What’s actually happening is far less exciting… Special...
Unity

Unity

by | Sep 5, 2023 | Buyer Psychology, Why We Buy

🤔 Did you know… You’re more likely to help a stranger if they’re wearing the sports jersey of the team you support. If that sounds far-fetched… then you’re massively underestimating the power of unity. Keep reading… Special offers for you from our...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!