The Ostrich Effect

The Ostrich Effect

🤔 Did you know… When faced with potentially bad news, studies show that people are more likely to avoid it than face it head-on. It’s called the ostrich effect and it’s the reason you might have a pile of unopened mail or a number of “urgent” unread emails...
Humor

Humor

🤔 Did you know… Ryan Renolds’ net worth is $350M. But the majority of his wealth didn’t come from acting—it came from building businesses. Ryan understands something very important about business that many people miss: the funniest brand (often)...
Color

Color

🤔 Did you know… Buyers make emotional connections with colors. That means, you might be unknowingly evoking the wrong emotions in your buyers without saying a word… So how do you use color to drive sales?? Well, that’s what we’ll talk about today. This...
Endowment effect

Endowment effect

🤔 Did you know… People tend to overestimate the value of the things they own. Smart marketers can reverse engineer this simple idea and as much as x2 the perceived value of their product. Keep reading if you want to know how… Special offers for you from our...
Subject Lines

Subject Lines

🤔 Did you know… You opened this email for a reason. Well, actually 4 reasons. I used 4 brainy techniques to coax you to open today’s newsletter. What are they? Then keep reading… Special offers for you from our sponsors Storyblok and Upfluence ❤️ Ditch your old,...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!