Red Sneaker Effect

Red Sneaker Effect

🤔 Did you know… Kim Kardashian started as Paris Hilton’s personal assistant? Today her net worth tops $1.7 billion. Yep, billion. Kim-K understood one thing when it comes to building an un-ignorable brand—you can stand out (and get ahead) by breaking the rules....
Hyperbolic Discounting

Hyperbolic Discounting

🤔 Did you know… Would you rather have $20,000 in your pocket today or $100,000 in two years’ time? Most people will pick $20,000 now. Seems weird right? But it’s because humans are hardwired to choose now over later. And that default instinct can help you sell...
Affect Heuristic

Affect Heuristic

🤔 Did you know… Jolie, the showerhead company, made headlines with a jaw-dropping $4M in their first year. But this wasn’t beginner’s luck. Jolie understood something critical about marketing a new product—emotion sells. Let’s explore how you can leverage...
Choice Paradox

Choice Paradox

🤔 Did you know… When it comes to choice, more options isn’t always more awesome. In fact, giving your potential buyers too many choices has serious consequences. If you wanna avoid falling into the “more” trap… you’ll wanna keep reading. Special offers from our...

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If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

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BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!