LEGO

LEGO

🤔 Did you know… In the 1930s, Ole, a toy manufacturer, capitalized on the yo-yo craze. Overnight, the fad died and the factory was left with a mountain of yo-yos and zero buyers. But Ole had an idea, chop them in half and he had wheels for a new toy truck (it...
Dunning-Kruger Effect

Dunning-Kruger Effect

🤔 Did you know… In 1978, in a Los Angeles coffee shop, Bernie Marcus and Arthur Blank dreamed of a superstore for avid DIYers. Where they could rock up and shop everything home improvements (even if they’d never touched a power tool in their life). This little...

Framing

🤔 Did you know… In 2010, Snickers launched their *now famous* slogan ‘You’re not you when you’re hungry’ campaign? Before 2010 they were saying: ‘Packed with peanuts, Snickers really satisfies.’ We’re glad they changed it too. That small change turned out to be...
Scarcity

Scarcity

🤔 Did you know… Starbucks’ Pumpkin Spiced Latte turned 20 this year? According to reports, the well-loved latte and other limited-edition seasonal favorites helped Starbucks post record sales in 2023. Why are we talking about seasoned beverages? Because limited...
Fresh Start Effect

Fresh Start Effect

🤔 Did you know… Sales for old-school alarm clocks soar in January. Why? It’s the beginning of a new year and people around the world feel pique motivation to make big changes in their life. No more sleeping in. No more hitting snooze on their big plans!​“Ohhh a...

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Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

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BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!