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Tinder

Tinder

🤔 Did you know… Within just two years of its launch, Tinder amassed over 1 billion swipes daily? Yet in 2012 they struggled to attract sign-ups. The co-founders’ solution: Host exclusive parties with a unique entry fee: download Tinder. This is the story...
Messenger Effect

Messenger Effect

🤔 Did you know… In 2010, Old Spice went through a brand revamp. Enter the *now-famous* advertising campaign featuring Isaiah Mustafa, also known as “The Man Your Man Could Smell Like.” It catapulted Old Spice into a new era and allowed them to appeal...
Baader-Meinhof phenomenon

Baader-Meinhof phenomenon

🤔 Did you know… In 2012, RedBull catapulted into extreme sports fame by sponsoring Felix Baumgartner’s ‘Stratos mission.’ The Austrian daredevil shattered the sound barrier in a heart-stopping freefall. Fast forward to today, and RedBull is the...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!