Beyond Meat

Beyond Meat

🤔 Did you know… The meat industry is worth $1 trillion? (yes, trillion, with a T) In 2009, Ethan Brown visited the University of Missouri where he met researchers working on the technology to replicate the texture of meat proteins… using plants. He bought the...
Expectancy Theory

Expectancy Theory

🤔 Did you know… Duolingo has over 500 million users worldwide. They started out with a clear use case: help people learn a new language so they can get a better job. In 2014 they took it a step further and launched a test centre so users could receive an...
Cognitive Load Theory

Cognitive Load Theory

🤔 Did you know… In 2007, Dropbox launched with a simple idea: simplify data storage. But as they grew they started adding more and more features–photo sharing and even emailing. Things got messy. Eventually Dropbox did a *major* U-turn, streamlining their...
Mood

Mood

🤔 Did you know… In 1984, Apple released an ad based on George Orwell’s dystopian novel. Dark and oppressive, a lone female athlete races towards the screen and throws a hammer at it–shattering the glass. In the 100 days after the ad aired, Apple sold 72,000...
Rhyme as Reason

Rhyme as Reason

🤔 Did you know… In 1995, former NFL star O.J. Simpson was on trial for the murder of his ex-wife and her friend. A key piece of evidence was a glove found at the scene that contained the DNA of Simpson, his wife, and her friend. When Simpson was asked to put it...

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Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

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BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!