Squatty Potty

Squatty Potty

🤔 Did you know… Back in 2016, Judy Edwards had a crappy problem… Constipation. To reduce straining, her doctor recommended she elevate her feet while using the restroom. So Judy’s son Bobby built his mom a toilet-shaped footstool. Fast forward to 2021: Squatty...
Mimetic Desire

Mimetic Desire

🤔 Did you know… When Stanley launched the Quencher in 2016, they struggled hard to sell the 40 oz. tumblers. Sales were so bad in 2019 that Stanley discontinued them. But just four years later? Stanley made $750 million thanks to those Quenchers. The product...
Mental Accounting

Mental Accounting

🤔 Did you know… In the video game Grand Theft Auto, you can spend real money on Shark Cards to buy items for your character. The Shark Cards are worth nada in real life, but people buy ‘em without thinking twice. Today, the GTA franchise is worth $8.3+ billion....

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BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

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Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!