The Labor Illusion

The Labor Illusion

🤔 Did you know… There are millions of handbags to choose from. But only ONE brand has made the process of buying one so exclusive… So time-consuming… That people worldwide obsess over it. Hermès has entered the chat. Why do people eagerly spend $10,000+ for a...
Regret Aversion

Regret Aversion

🤔 Did you know… Emotions drive 95% of our buying decisions. And regret leads the pack. That’s why to make your next sale, there’s one question in your customers’ minds you have to nail. But the thing is… they’ll NEVER ask you it directly. Keep reading and I’ll...
Pratfall Effect

Pratfall Effect

🤔 Did you know… There was a typo in today’s email preview text. I wrote “imprefections” when it should have read “imperfections.” This was no accident. This may surprise you, but the occasional typo can actually make people like you more. Why? Keep reading…...
Gong

Gong

🤔 Did you know… Before Gong, Amit Bendov was the CEO of a different company. Outta nowhere, sales began to tank. And no one could figure out why. Until Amit discovered *exactly* what they were missing… Then used it to co-build Gong: the SaaS company that...

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Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!