Wanna know a secret?
I planned to be a millionaire before my 30th birthday…
And, by age 28, I was well on my way to making it happen. I’d launched two companies — RedRiot (a branding agency) and The Fork Project (a restaurant consulting business). And the dolla-dolla bills were rolling in.
The Fork Project got acquired in under two years and RedRiot was growing quickly. I’d built a rockstar team of creatives and we were reeling in clients like Target and Holiday Inn.
On paper, everything was going according to plan. I knew that if I stayed the course I could grow RedRiot into a seven-figure consulting agency. Yup. I’d be living the dream. There was just one problem…
I was bored out of my mind.
I wanted to do more than design logos, build websites, and develop social media marketing strategies. Truthfully? I wanted to change the world. I wanted to design a company, from the ground up, that would become a household name. You could say I was ambitious.
So, I did something crazy. I walked away from my safe, growing business to launch Vendeve — a high-risk tech startup. The next 18 months went by in a blur. We built an MVP, raised a little venture capital, grew our team, won pitch contests, pivoted our product, and wooed the press.
Forbes was calling Vendeve “the next LinkedIn” and they’d named me as an influencer. We were being recruited by TechStars. Even Randi Zuckerberg (Mark’s big sis) had her eye on us.
We were on a roll. And the timing was puuurfect because my 30th birthday was just around the corner. I felt invincible. What could go wrong? Well, as it turns out… a lot.
I’ll save you the dirty details of what happened next. The year that followed was a rollercoaster of calamities, fuck-ups, and unfortunate events. Suffice it to say…
I am not a millionaire… yet.
I am however battle worn, wiser and fully committed to helping other entrepreneurs to learn from my mistakes. And that’s why I created Customer Camp.
At Customer Camp, we give teams the time, space and direction to focus on what matters most, but is often neglected: deeply understanding their customers. After all…
Whoever gets closer to the customer wins!
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