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Mascots

Mascots

🤔 Did you know… Football is an extremely violent sport. And yet, 28 outta 32 NFL teams have someone suit up each game to represent them. *Not* as a rugged, physically imposing contender… But as an elf. Or a tiger. Or a dolphin. Or an eagle—to name a few. Here’s...
Nostalgia Effect

Nostalgia Effect

🤔 Did you know… As many as 50% of Walt Disney World visitors don’t have kids. To which Disney sings, “Be our guest!” 😉 Why do child-free adults willingly go to a place with talking mice and spinning teacups? And spend *serious* cash there? (Like $32,500,000,000...
Door-In-The-Face Technique

Door-In-The-Face Technique

🤔 Did you know… Apple is worth ~$2,500,000,000,000 (AKA “trillion” with a giant “T”). And when they release a new iPhone, it’s not just one… They roll out *multiple versions* of the SAME iPHONE. Like the iPhone 15 Pro Max with all the bells and whistles (and...
Squatty Potty

Squatty Potty

🤔 Did you know… Back in 2016, Judy Edwards had a crappy problem… Constipation. To reduce straining, her doctor recommended she elevate her feet while using the restroom. So Judy’s son Bobby built his mom a toilet-shaped footstool. Fast forward to 2021: Squatty...
Mimetic Desire

Mimetic Desire

🤔 Did you know… When Stanley launched the Quencher in 2016, they struggled hard to sell the 40 oz. tumblers. Sales were so bad in 2019 that Stanley discontinued them. But just four years later? Stanley made $750 million thanks to those Quenchers. The product...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!