Are you sitting down? Alright. Once you’re comfortably seated… I want you to close your eyes and imagine for a moment that it’s 2014 and you’re the first marketing hire at Casper. Today Casper is a $1B company, but back in 2014, they were just a scrappy startup...
Liquor and Guessing: A Time-Honoured Marketing Tradition (That Customers Hate) You wanna hear something strange? In the last 2 weeks, 5 different marketers—from 3 different countries—have contacted me outta the blue to ask me The. Exact. Same. Question… “How can I...
I have good news for you. It’s not going to seem like good news at first though. In fact, it’s going to seem like a really sad state of affairs. Let me explain… According to a massive study by CoSChedule, 65% of marketers report doing audience...
“Whoever gets closer to the customer wins.” ~ Bernadette Jiwa (best-selling author, brilliant marketer, and all-round smart cookie) Cue *mic drop* If you take nothing else from this post, please at least pin that one to the wall above your desk, tattoo it...
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