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Framing

Framing

🤔 Did you know… In 2010, Snickers launched their *now famous* slogan ‘You’re not you when you’re hungry’ campaign? Before 2010 they were saying: ‘Packed with peanuts, Snickers really satisfies.’ We’re glad they changed it too. That small change turned out to be...
Scarcity

Scarcity

🤔 Did you know… Starbucks’ Pumpkin Spiced Latte turned 20 this year? According to reports, the well-loved latte and other limited-edition seasonal favorites helped Starbucks post record sales in 2023. Why are we talking about seasoned beverages? Because limited...
Fresh Start Effect

Fresh Start Effect

🤔 Did you know… Sales for old-school alarm clocks soar in January. Why? It’s the beginning of a new year and people around the world feel pique motivation to make big changes in their life. No more sleeping in. No more hitting snooze on their big plans!​“Ohhh a...
Reciprocity

Reciprocity

🤔 Did you know… On 7/11, you can get a 7.11 ounce Slurpee from 7-Eleven for free? I know it’s a mouthful. In theory, this marketing stunt (giving away 4.5 million Slurpees) should cost 7-Eleven millions. Yet sales were up 38% during the campaign. Why? Today we...
Blemishing Effect

Blemishing Effect

🤔 Did you know… In 2018, there was a #chickencrisis? There was *almost* a total collapse of KFC’s UK operations. Cluck. Yet KFC hit back with an ‘FCK apology’ that earned a reach of over one billion (and was later announced as Campaign of the Year at the...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!