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Market smarter with help from our articles and podcast episode summaries.
Satisficing
People may think they want the perfect product—but oftentimes they’ll settle for “good enough.”
They want the product that fits their criteria, but it doesn’t have to be the cheapest or best option.
Mere Exposure Effect
The more familiar people are with your products and brand, the more likely they are to buy from you. This is called the Mere Exposure Effect.
Confirmation Bias
Imagine this ... A friend from high school messages you on Facebook out of the blue. You’re excited to hear from her, but it’s been 10 years since you last talked so you’re a little surprised. After a few messages back and forth, she reveals her real reason for...
How Crafty Marketers Use Buying Triggers to Outsmart Their Competition
Understanding their customers’ buying triggers is a massive competitive advantage, yet many marketers are missing out.
The Most Powerful Growth Hack Of 2021 “Isn’t Sexy”
Understanding your customers’ buying triggers is a massive competitive advantage in marketing, yet many marketers are missing out.
Liquor and Guessing: A Time-Honoured Marketing Tradition (That Customers Hate)
According to a massive study, 65% of marketers admit that they “rarely do audience research.” Guessing what will work and gut instincts are stopping many marketers from growing nearly 5X faster.
