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Market smarter with help from our articles and podcast episode summaries.

Learn Buyer Psychology🧠

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip in to your inbox each week. It’s like a 2-min workout for your brain.

How Crafty Marketers Use Buying Triggers to Outsmart Their Competition

Understanding their customers’ buying triggers is a massive competitive advantage, yet many marketers are missing out.

Liquor and Guessing: A Time-Honoured Marketing Tradition (That Customers Hate)

Liquor and Guessing: A Time-Honoured Marketing Tradition (That Customers Hate)

According to a massive study, 65% of marketers admit that they “rarely do audience research.” Guessing what will work and gut instincts are stopping many marketers from growing nearly 5X faster.

23 Ways to do Audience Research (and Better Understand Your Customers)

23 Ways to do Audience Research (and Better Understand Your Customers)

A comprehensive list of practically all the ways you can do audience research to truly understand your customers and do better marketing.

Why Marketers Must Fight for Buy-in to Talk to Customers

Why Marketers Must Fight for Buy-in to Talk to Customers

Deeply understanding our customers and how they make buying decisions is absolutely critical for marketing success.

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip delivered straight to your inbox each week. It’s like a 2-min workout for your brain.

You're in. Giddy up! 🤠

Become the go-to customer EXPERT

Become the go-to customer EXPERT

Customer research is 🔥🔥🔥 If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

(the first tip will blow your mind)

BECOME THE GO-TO CUSTOMER EXPERT

Customer research is 🔥 right now. If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!