Market smarter with help from our articles and podcast episode summaries.
Understanding your customers’ buying triggers is a massive competitive advantage in marketing, yet many marketers are missing out.
According to a massive study, 65% of marketers admit that they “rarely do audience research.” Guessing what will work and gut instincts are stopping many marketers from growing nearly 5X faster.
A comprehensive list of practically all the ways you can do audience research to truly understand your customers and do better marketing.
Deeply understanding our customers and how they make buying decisions is absolutely critical for marketing success.