Blog
If you’re ready to stop guessing and start marketing smarter, you’re in the right place…
The Trigger Technique: Turn Buyer Stories into Smarter Marketing Campaigns
Want to turn your buyer research to actionable insights quickly? See how to use The Trigger Technique to turn customer stories to marketing ideas that work.
Review Mining: How to Understand Your Buyers When You’ve Got Limited Time (And Budget)
Want to understand your buyers better? Learn how online review mining research can help you gain deep customer insights and how to do it.
How Crafty Marketers Use Buying Triggers to Outsmart Their Competition
Understanding their customers’ buying triggers is a massive competitive advantage, yet many marketers are missing out.
The Most Powerful Growth Hack Of 2021 “Isn’t Sexy”
Understanding your customers’ buying triggers is a massive competitive advantage in marketing, yet many marketers are missing out.
Liquor and Guessing: A Time-Honoured Marketing Tradition (That Customers Hate)
According to a massive study, 65% of marketers admit that they “rarely do audience research.” Guessing what will work and gut instincts are stopping many marketers from growing nearly 5X faster.
23 Ways to do Audience Research (and Better Understand Your Customers)
A comprehensive list of practically all the ways you can do audience research to truly understand your customers and do better marketing.
