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Market smarter with help from our articles and podcast episode summaries.

Names

Each time your brand uses your buyer’s name, you’re aligning your products with the feel good molecules released in their mind.

Add personalization to activate serotonin and dopamine and make them wonder just why they feel SO connected to your brand.

Satisficing

Satisficing

People may think they want the perfect product—but oftentimes they’ll settle for “good enough.”
They want the product that fits their criteria, but it doesn’t have to be the cheapest or best option.

Mere Exposure Effect

Mere Exposure Effect

The more familiar people are with your products and brand, the more likely they are to buy from you. This is called the Mere Exposure Effect.

Confirmation Bias

Confirmation Bias

Imagine this ... A friend from high school messages you on Facebook out of the blue. You’re excited to hear from her, but it’s been 10 years since you last talked so you’re a little surprised.  After a few messages back and forth, she reveals her real reason for...

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip delivered straight to your inbox each week. It’s like a 2-min workout for your brain.

You're in. Giddy up! 🤠

Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!