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Market smarter with help from our articles and podcast episode summaries.
23 Ways to do Audience Research (and Better Understand Your Customers)
A comprehensive list of practically all the ways you can do audience research to truly understand your customers and do better marketing.
Why Marketers Must Fight for Buy-in to Talk to Customers
Deeply understanding our customers and how they make buying decisions is absolutely critical for marketing success.
Protected: F#ck Personas—Use Trigger Tests to Find Your Best Buyers
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