by Hanna | Apr 25, 2022 | Buyer Psychology, Why We Buy
Pre-S: This blog post is all about names. In an ideal world, we’d use your own first name throughout this post to illustrate a point. But… that’s a tad tricky since we don’t know your name—whomp whomp. So just for today… let’s just pretend your name is...
by Katelyn | Apr 14, 2022 | Buyer Psychology, Why We Buy
Imagine this… It’s tax season (sorry to raise your heart rate). You have a family friend who typically files your taxes for you, but they’re too busy this year. You decide to do it yourself. After all, how hard can it be? Turning to Google, you start to look at...
by Katelyn | Apr 5, 2022 | Buyer Psychology, Why We Buy
Imagine this… You’re sitting in a cute cafe waiting for your friend to arrive. The woman at the table beside you is reading a book with an interesting title: Atomic Habits. Apparently the barista also noticed the book because he stops to ask her about. “It’s so...
by Hanna | Mar 17, 2022 | Buyer Psychology, Why We Buy
Imagine this … A friend from high school messages you on Facebook out of the blue. You’re excited to hear from her, but it’s been 10 years since you last talked so you’re a little surprised. After a few messages back and forth, she reveals her real reason...
by Katelyn | Sep 29, 2021 | Buyer Psychology, Customer Research, marketing
Are you sitting down? Alright. Once you’re comfortably seated… I want you to close your eyes and imagine for a moment that it’s 2014 and you’re the first marketing hire at Casper. Today Casper is a $1B company, but back in 2014, they were just a scrappy startup...
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