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Names

Names

Pre-S: This blog post is all about names. In an ideal world, we’d use your own first name throughout this post to illustrate a point. But… that’s a tad tricky since we don’t know your name—whomp whomp. So just for today… let’s just pretend your name is...
Satisficing

Satisficing

Imagine this… It’s tax season (sorry to raise your heart rate). You have a family friend who typically files your taxes for you, but they’re too busy this year. You decide to do it yourself. After all, how hard can it be? Turning to Google, you start to look at...
Mere Exposure Effect

Mere Exposure Effect

Imagine this… You’re sitting in a cute cafe waiting for your friend to arrive. The woman at the table beside you is reading a book with an interesting title: Atomic Habits. Apparently the barista also noticed the book because he stops to ask her about.  “It’s so...
Confirmation Bias

Confirmation Bias

Imagine this … A friend from high school messages you on Facebook out of the blue. You’re excited to hear from her, but it’s been 10 years since you last talked so you’re a little surprised.  After a few messages back and forth, she reveals her real reason...

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Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

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BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!