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Fresh Start Effect

Fresh Start Effect

🤔 Did you know… Sales for old-school alarm clocks soar in January. Why? It’s the beginning of a new year and people around the world feel pique motivation to make big changes in their life. No more sleeping in. No more hitting snooze on their big plans!​“Ohhh a...
Reciprocity

Reciprocity

🤔 Did you know… On 7/11, you can get a 7.11 ounce Slurpee from 7-Eleven for free? I know it’s a mouthful. In theory, this marketing stunt (giving away 4.5 million Slurpees) should cost 7-Eleven millions. Yet sales were up 38% during the campaign. Why? Today we...
Blemishing Effect

Blemishing Effect

🤔 Did you know… In 2018, there was a #chickencrisis? There was *almost* a total collapse of KFC’s UK operations. Cluck. Yet KFC hit back with an ‘FCK apology’ that earned a reach of over one billion (and was later announced as Campaign of the Year at the...
Red Sneaker Effect

Red Sneaker Effect

🤔 Did you know… Kim Kardashian started as Paris Hilton’s personal assistant? Today her net worth tops $1.7 billion. Yep, billion. Kim-K understood one thing when it comes to building an un-ignorable brand—you can stand out (and get ahead) by breaking the rules....
Hyperbolic Discounting

Hyperbolic Discounting

🤔 Did you know… Would you rather have $20,000 in your pocket today or $100,000 in two years’ time? Most people will pick $20,000 now. Seems weird right? But it’s because humans are hardwired to choose now over later. And that default instinct can help you sell...
Affect Heuristic

Affect Heuristic

🤔 Did you know… Jolie, the showerhead company, made headlines with a jaw-dropping $4M in their first year. But this wasn’t beginner’s luck. Jolie understood something critical about marketing a new product—emotion sells. Let’s explore how you can leverage...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!