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The year was 1913. Ernest Shackleton, an explorer, needed to recruit brave sailors to join him on an expedition to the Imperial Trans-Antarctic Expedition. He placed an ad in The Times that included just 24 words… “Men wanted for hazardous journey. Small wages,...
Imagine this … A friend invites you to go shopping with him for a new laptop. You’re not really in the mood to shop, but you haven’t seen this friend in a while so you agree to tag along. While he’s busy chatting with a sales rep you take a...
Imagine this … You’ve just secured your ticket for a big conference. After nearly two years of watching virtual webinars in your sweatpants, you finally get to travel and hang out with other marketing nerds IRL. Hurray! The conference is in sunny San Diego and...
Imagine this … The season finale of your all-time favourite TV show is in four days. The last episode ended on a cliffhanger and you can’t wait to see what happens next. Each time you see a commercial teasing the series ending, you get even more excited. You...
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