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Scarcity

Scarcity

by | Jun 15, 2022 | Buyer Psychology, customer strategy, Why We Buy

Imagine this … A friend invites you to go shopping with him for a new laptop.  You’re not really in the mood to shop, but you haven’t seen this friend in a while so you agree to tag along. While he’s busy chatting with a sales rep you take a...
Bandwagon Effect

Bandwagon Effect

by | Jun 15, 2022 | Buyer Psychology, customer strategy, Why We Buy

Imagine this … It’s Sunday morning and you’ve got a hankering for a greasy breakfast. You don’t feel like cooking, so you call up a friend and invite them to join you for brunch at your favourite diner. When you arrive at the diner you notice a huge lineup of...
Peak-End Theory

Peak-End Theory

by | Jun 15, 2022 | Buyer Psychology, customer strategy, Why We Buy

Imagine this … You’ve just secured your ticket for a big conference. After nearly two years of watching virtual webinars in your sweatpants, you finally get to travel and hang out with other marketing nerds IRL. Hurray! The conference is in sunny San Diego and...
Anticipation

Anticipation

by | Jul 21, 2021 | Buyer Psychology, customer strategy, Why We Buy

Imagine this … The season finale of your all-time favourite TV show is in four days. The last episode ended on a cliffhanger and you can’t wait to see what happens next. Each time you see a commercial teasing the series ending, you get even more excited. You...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!