Scarcity

Scarcity

🤔 Did you know… Starbucks’ Pumpkin Spiced Latte turned 20 this year? According to reports, the well-loved latte and other limited-edition seasonal favorites helped Starbucks post record sales in 2023. Why are we talking about seasoned beverages? Because limited...
Bandwagon Effect

Bandwagon Effect

Special offers for you from our sponsors insightIQ and Mailchimp ❤️ ​​Do influencer marketing the smart way with insightIQ 🤓 You know influencer marketing works. But finding partners with high-intent audiences often feels like a crapshoot. Stop hoping and start making...
Peak-End Theory

Peak-End Theory

Imagine this … You’ve just secured your ticket for a big conference. After nearly two years of watching virtual webinars in your sweatpants, you finally get to travel and hang out with other marketing nerds IRL. Hurray! The conference is in sunny San Diego and...
Anticipation

Anticipation

Imagine this … The season finale of your all-time favourite TV show is in four days. The last episode ended on a cliffhanger and you can’t wait to see what happens next. Each time you see a commercial teasing the series ending, you get even more excited. You...

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BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

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Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!