The year was 1913. Ernest Shackleton, an explorer, needed to recruit brave sailors to join him on an expedition to the Imperial Trans-Antarctic Expedition. He placed an ad in The Times that included just 24 words… “Men wanted for hazardous journey. Small wages,...
Don’t write your customer copy. Steal it. Before you think I’m encouraging you to plagiarize, hear me out… In an ideal world, every company would heavily invest in upfront customer research. Marketers would interview customers 1:1, send surveys to an engaged email...
Are you sitting down? Alright. Once you’re comfortably seated… I want you to close your eyes and imagine for a moment that it’s 2014 and you’re the first marketing hire at Casper. Today Casper is a $1B company, but back in 2014, they were just a scrappy startup...
Pre-S: This post was originally published in 2018 on our Medium account. It got a ton of love, so we’re republishing it here since the content is still relevant. Every marketer or product manager worth their salt is looking for growth hacks that will help...
Liquor and Guessing: A Time-Honoured Marketing Tradition (That Customers Hate) You wanna hear something strange? In the last 2 weeks, 5 different marketers—from 3 different countries—have contacted me outta the blue to ask me The. Exact. Same. Question… “How can I...
“Whoever gets closer to the customer wins.”~ Bernadette Jiwa (best-selling author, brilliant marketer, and all-round smart cookie) Cue *mic drop* If you take nothing else from this post, please at least pin that one to the wall above your desk, tattoo it...
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