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Pattern Interrupt

Pattern Interrupt

by | Jan 24, 2023 | Buyer Psychology, Why We Buy

Imagine this… It’s been a long day. You’re thrilled to kick your feet up and relax.  You plop down on your couch and open Instagram. Your feed is flooded with familiar content like friends sharing photos of their kids or business gurus talking about their...
Memes

Memes

by | Jan 17, 2023 | Buyer Psychology, Why We Buy

Imagine this… It’s time for lunch. You throw last night’s leftovers in the microwave and grab your phone to enjoy a little guilt-free social media time. You open Instagram and start scrolling. At first, it’s pretty mindless. You see influencers sharing their outfit...
Soloman’s Paradox

Soloman’s Paradox

by | Jan 10, 2023 | Buyer Psychology, Why We Buy

Imagine this… One of your closest friends just started their first business. You’re so excited for them and offer to help in any way they need. They ask if you could audit their new website and give pointers to improve it, to which you happily agree. You open your...
Fresh Starts

Fresh Starts

by | Jan 3, 2023 | Buyer Psychology, Why We Buy

Imagine this… 2022 was supposed to be your year to grow your audience. You watched the Twitter thread bois grow to tens of thousands (and sometimes hundreds of thousands) of followers. Every day you saw somebody talk about how much money they made from promoting their...
Mimicry

Mimicry

by | Dec 20, 2022 | Buyer Psychology, Why We Buy

Imagine this … Your good friend invites you to dinner to meet her new boyfriend, Henry. Unfortunately, your friend doesn’t have the best track-record when picking partners. So when she assures you, “You’re going to love him—trust me,” you have your doubts. You join...
Idleness Aversion

Idleness Aversion

by | Dec 13, 2022 | Buyer Psychology, Why We Buy

Imagine this… You just pulled into the car repair shop. They told you on the phone it’ll take about an hour to finish the repair. As you grab your stuff from the car, preparing to sit in the lobby for an hour, you check your phone battery. 1%.  “Oh noooooo!” you think...

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Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!