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Planning Fallacy

Planning Fallacy

Imagine this… It’s the middle of Q2 and sales are lagging. If you can’t get a new influx of buyers in the next month, you’ll miss your growth goal *whomp whomp* You decide to experiment with Google Ads. You’ve never set up a Google ad before, but you’re a fast learner...
Costco

Costco

Imagine this… Somehow you got roped into hosting a large family gathering at your place. You need supplies and don’t want to break the bank. Luckily, you know exactly where to go. You arrive at the store and circle the lot a few times before finding a parking spot....
Nudges

Nudges

Imagine this… You just got out of an Uber. You had a great drive and now you’re walking into your destination. Within a 30 seconds of exiting the car, your phone pings with a reminder to tip your driver. You’re in a hurry and for a moment you think about doing it...
Sludge

Sludge

Imagine this… You signed up for a free trial of a new SaaS tool. You had to give your credit card info when signing up, but assume that if it doesn’t work for you that you can easily cancel before your 30-day trial ends.  You try the tool for a few weeks, but...
Temptation Bundling

Temptation Bundling

Imagine this… You just dropped some serious cash on a new elliptical machine. After spending an hour setting it up, you stand back to admire your new purchase. This thing has all the bells and whistles! At that very moment your significant other walks in the...
Names

Names

Pre-S: This blog post is all about names. In an ideal world, we’d use your own first name throughout this post to illustrate a point. But… that’s a tad tricky since we don’t know your name—whomp whomp. So just for today… let’s just pretend your name is...

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BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

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BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!