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Blemishing Effect

Blemishing Effect

by | Dec 6, 2023 | Buyer Psychology, Why We Buy

🤔 Did you know… In 2018, there was a #chickencrisis? There was *almost* a total collapse of KFC’s UK operations. Cluck. Yet KFC hit back with an ‘FCK apology’ that earned a reach of over one billion (and was later announced as Campaign of the Year at the...
Red Sneaker Effect

Red Sneaker Effect

by | Nov 29, 2023 | Buyer Psychology, Why We Buy

🤔 Did you know… Kim Kardashian started as Paris Hilton’s personal assistant? Today her net worth tops $1.7 billion. Yep, billion. Kim-K understood one thing when it comes to building an un-ignorable brand—you can stand out (and get ahead) by breaking the rules....
Hyperbolic Discounting

Hyperbolic Discounting

by | Nov 21, 2023 | Buyer Psychology, Why We Buy

🤔 Did you know… Would you rather have $20,000 in your pocket today or $100,000 in two years’ time? Most people will pick $20,000 now. Seems weird right? But it’s because humans are hardwired to choose now over later. And that default instinct can help you sell...
Affect Heuristic

Affect Heuristic

by | Nov 15, 2023 | Buyer Psychology, Why We Buy

🤔 Did you know… Jolie, the showerhead company, made headlines with a jaw-dropping $4M in their first year. But this wasn’t beginner’s luck. Jolie understood something critical about marketing a new product—emotion sells. Let’s explore how you can leverage...
Choice Paradox

Choice Paradox

by | Nov 7, 2023 | Buyer Psychology, Why We Buy

🤔 Did you know… When it comes to choice, more options isn’t always more awesome. In fact, giving your potential buyers too many choices has serious consequences. If you wanna avoid falling into the “more” trap… you’ll wanna keep reading. Special offers from our...
The Ostrich Effect

The Ostrich Effect

by | Oct 31, 2023 | Buyer Psychology, Why We Buy

🤔 Did you know… When faced with potentially bad news, studies show that people are more likely to avoid it than face it head-on. It’s called the ostrich effect and it’s the reason you might have a pile of unopened mail or a number of “urgent” unread emails...

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Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

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