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Choice Closure

Choice Closure

by | May 30, 2023 | Buyer Psychology, Why We Buy

Today’s newsletter is sponsored by BugHerd​   Imagine this… You and your partner decided to splurge on a fancy meal. The host seats you at your table. It’s outside next to a tree lit up with small fairy lights. This place is dreamy. You open your menu and...
Boomerang Effect

Boomerang Effect

by | May 23, 2023 | Buyer Psychology, Why We Buy

Today’s newsletter is sponsored by Vouch​ Imagine this… Everyone on the internet is talking about ice baths. You want the increased productivity you’ve heard about, but you’re having trouble buying in. Something about it just seems suspicious. You decide to do...
Bikeshedding

Bikeshedding

by | May 16, 2023 | Buyer Psychology, Why We Buy

Today’s newsletter is sponsored by BugHerd​      Imagine this… Your boss has asked you to put together a quick presentation for tomorrow’s company-wide meeting. That means pouring through 100s of pages of data to pull out the key nuggets the team needs to...
Steal the “Got Milk?” playbook in 2 easy steps

Conversion boosting fonts? Yes, please!

by | May 12, 2023 | Buyer Psychology, Why We Buy

This post is sponsored by Hotjar This Week’s Brainy Best At-A-Glance Read time 2.2 minutes 🧠 Snack: Conversion boosting fonts? Yes, please! 🤓 Breakdown: Are you using this illegal marketing strategy? 🤩 Resource: See how Adidas, Oatly, and Netflix manage their...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!