Confirmation Bias

Confirmation Bias

🤔 Did you know… By 1993, James Dyson had an industry-changing invention: the bagless vacuum cleaner. But big-name companies wouldn’t license it. Dyson didn’t let that stop him and started running (now-famous) ads with 5 words. What were those 5 words and how did...
Growth Flywheels

Growth Flywheels

🤔 Did you know… Sahil Bloom is on track to get 1,000,000 newsletter subscribers in under 3 years. And that’s only the *first* impressive part. The second impressive part is… wait for it… He’s actually getting paid to grow his email list. (In February of ‘23...
Empathy Gap

Empathy Gap

🤔 Did you know… Snickers has been producing delicious, peanut-filled candy bars since the 1930s. 😋 But it wasn’t until about 80 years later that everything changed. Snickers unveiled a 6-word ad slogan that not only won awards… But also became one of the most...
The Labor Illusion

The Labor Illusion

🤔 Did you know… There are millions of handbags to choose from. But only ONE brand has made the process of buying one so exclusive… So time-consuming… That people worldwide obsess over it. Hermès has entered the chat. Why do people eagerly spend $10,000+ for a...
Regret Aversion

Regret Aversion

🤔 Did you know… Emotions drive 95% of our buying decisions. And regret leads the pack. That’s why to make your next sale, there’s one question in your customers’ minds you have to nail. But the thing is… they’ll NEVER ask you it directly. Keep reading and I’ll...
Pratfall Effect

Pratfall Effect

🤔 Did you know… There was a typo in today’s email preview text. I wrote “imprefections” when it should have read “imperfections.” This was no accident. This may surprise you, but the occasional typo can actually make people like you more. Why? Keep reading…...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!