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Mimetic Desire

Mimetic Desire

🤔 Did you know… When Stanley launched the Quencher in 2016, they struggled hard to sell the 40 oz. tumblers. Sales were so bad in 2019 that Stanley discontinued them. But just four years later? Stanley made $750 million thanks to those Quenchers. The product...
Mental Accounting

Mental Accounting

🤔 Did you know… In the video game Grand Theft Auto, you can spend real money on Shark Cards to buy items for your character. The Shark Cards are worth nada in real life, but people buy ‘em without thinking twice. Today, the GTA franchise is worth $8.3+ billion....
Beyond Meat

Beyond Meat

🤔 Did you know… The meat industry is worth $1 trillion? (yes, trillion, with a T) In 2009, Ethan Brown visited the University of Missouri where he met researchers working on the technology to replicate the texture of meat proteins… using plants. He bought the...
Expectancy Theory

Expectancy Theory

🤔 Did you know… Duolingo has over 500 million users worldwide. They started out with a clear use case: help people learn a new language so they can get a better job. In 2014 they took it a step further and launched a test centre so users could receive an...
Cognitive Load Theory

Cognitive Load Theory

🤔 Did you know… In 2007, Dropbox launched with a simple idea: simplify data storage. But as they grew they started adding more and more features–photo sharing and even emailing. Things got messy. Eventually Dropbox did a *major* U-turn, streamlining their...
Mood

Mood

🤔 Did you know… In 1984, Apple released an ad based on George Orwell’s dystopian novel. Dark and oppressive, a lone female athlete races towards the screen and throws a hammer at it–shattering the glass. In the 100 days after the ad aired, Apple sold 72,000...

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!