Mood

Mood

🤔 Did you know… In 1984, Apple released an ad based on George Orwell’s dystopian novel. Dark and oppressive, a lone female athlete races towards the screen and throws a hammer at it–shattering the glass. In the 100 days after the ad aired, Apple sold 72,000...
Rhyme as Reason

Rhyme as Reason

🤔 Did you know… In 1995, former NFL star O.J. Simpson was on trial for the murder of his ex-wife and her friend. A key piece of evidence was a glove found at the scene that contained the DNA of Simpson, his wife, and her friend. When Simpson was asked to put it...
Tinder

Tinder

🤔 Did you know… Within just two years of its launch, Tinder amassed over 1 billion swipes daily? Yet in 2012 they struggled to attract sign-ups. The co-founders’ solution: Host exclusive parties with a unique entry fee: download Tinder. This is the story...
Messenger Effect

Messenger Effect

🤔 Did you know… In 2010, Old Spice went through a brand revamp. Enter the *now-famous* advertising campaign featuring Isaiah Mustafa, also known as “The Man Your Man Could Smell Like.” It catapulted Old Spice into a new era and allowed them to appeal...
Baader-Meinhof phenomenon

Baader-Meinhof phenomenon

🤔 Did you know… In 2012, RedBull catapulted into extreme sports fame by sponsoring Felix Baumgartner’s ‘Stratos mission.’ The Austrian daredevil shattered the sound barrier in a heart-stopping freefall. Fast forward to today, and RedBull is the...
LEGO

LEGO

🤔 Did you know… In the 1930s, Ole, a toy manufacturer, capitalized on the yo-yo craze. Overnight, the fad died and the factory was left with a mountain of yo-yos and zero buyers. But Ole had an idea, chop them in half and he had wheels for a new toy truck (it...

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Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

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