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by | Apr 18, 2023 | Buyer Psychology, Why We Buy

This post is sponsored by Brave Imagine this… You’re mindlessly scrolling LinkedIn on your phone when the familiar ding of a text message distracts you. To your surprise, it’s a text message from a sales rep at a SaaS company. You demoed their product yesterday and...
DON’T skip this copywriting tip

DON’T skip this copywriting tip

by | Apr 14, 2023 | Buyer Psychology, Why We Buy

This post is sponsored by Impact.com This Week’s Brainy Best At-A-Glance Read time 2.2 minutes 🧠 Snack: Drive more attention with this 60 second copywriting swap 🤓 Breakdown: Get more clicks by showing your work 🤩 Resource: Tracking untrackable metrics 💡...
Storytelling

Storytelling

by | Apr 11, 2023 | Buyer Psychology, Why We Buy

This post is sponsored by Fairing Imagine this… You’re a freelance marketing consultant. And because you watch a lot of YouTube videos relating to marketing, YouTube keeps recommending videos from an entrepreneur who promises to, “Help you build a 7-figure marketing...
DON’T skip this copywriting tip

Get 50% more yeses

by | Apr 7, 2023 | Buyer Psychology, Why We Buy

This post is sponsored by Brave This Week’s Brainy Best At-A-Glance Read time 2.2 minutes 🧠 Snack: Getting buyers to agree to your requests 50% more often 🤓 Breakdown: The buyer psychology behind Dyson’s success 🛠️ Tool: Use AI to automate blog publishing 📖...
DON’T skip this copywriting tip

Nudge buyers to choose better

by | Mar 31, 2023 | Buyer Psychology, Why We Buy

This post is sponsored by Brave This Week’s Brainy Best At-A-Glance Read time 2.2 minutes 🧠 Snack: How to nudge buyers to choose better 🤓 Breakdown: 5-step template to promote on Twitter 🤩 Resource: Learn a new cognitive bias each time you open a tab 💡...
Confirmation Bias

Confirmation Bias

by | Mar 28, 2023 | Buyer Psychology, Why We Buy

This post is sponsored by Northbeam Imagine this… A friend from high school messages you on Facebook out of the blue. You’re excited to hear from her, but it’s been 10 years since you last talked. You’re a little surprised.  After a few messages back and forth, she...

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Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!