GET EXPLOSIVE CLARITY ABOUT WHAT WORKS WITH ANY AUDIENCE, FAST
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One small change in my messaging and my cold outreach conversion rate increased from 3% to 28%. You spend months trying to find an answer that ends up costing you 20 minutes for a 1:1 interview.
DIRECTOR OF MARKETING, FOODBYTE
YOU'RE WORKING DAY AND NIGHT BUT SALES ARE SLOW
It’s super f*cking frustrating. You’re doing all the things you know you’re supposed to do, but customers aren’t buying.
You sit in front of your laptop and rack your brain for answers…
Maybe you’re targeting the wrong customers? Or maybe your messaging is off? Should you try spending more time on Instagram? Or maybe you should focus on PR? Should you redesign your website? You’re already done that twice and it hasn’t really made a difference.
You’re sick of just trying sh*t. You want clarity about what will actually work before investing more time in the wrong projects.
THE MARKETING GURUS DON'T HAVE THE ANSWER YOU NEED
YOUR CUSTOMERS DO
SKIP THE GUESSWORK AND START LEARNING FROM CUSTOMERS
Customer discovery interviews (aka: Clarity Calls) are the best way to learn why people buy. Get the answers you need to take your marketing from “meh” to “f*ck yeah!” and see results in real dollars.
FOR THE WHOLE
IF YOU WANNA SELL MORE STUFF...YOU MUST UNDERSTAND WHY CUSTOMERS BUY
I’m not talking about the surface-level why. I’m talking about the deeper, emotion-driven backstory. The real story. The one that most people won’t readily share by email or in a survey.
The specific answers you’re looking for won’t come from poking around the internet, listening in on sales calls, or watching yet another webinar. And (while they’ll never admit it) your team and clients don’t have these answers either.
The answers YOU need can only come from one source: the customer.
YOU ALREADY KNOW YOU *SHOULD* TALK TO CUSTOMERS BUT YOU KEEP PUTTING IT OFF
Talking to customers sounds easy enough. But every time you think about actually doing it, you feel overwhelmed. Before you pick up the phone and embarrass yourself or annoy your customer (or a potential customer), you need to know...
Which people should you talk to?
What should you be listening for?
How can you get them to commit to an interview?
What questions should you avoid asking?
What questions should you ask to get truthful answers?
How can you share what you learn with your team
So you can get everyone on the same page… and look like a badass in the process!
The Clarity Call Cheatsheets gave the ProductLed team a proven process to get the insights needed to design a new training program that generated $120k in 6 weeks. If you follow Kate's process, the ROI on these cheatsheets is off the charts!
Managing Director, ProductLed
OUR CLARITY CALL CHEATSHEETS GIVE YOU A PROVEN PROCESS TO FOLLOW— NO PAINFUL TRIAL AND ERROR
THESE ARE THE EXACT TEMPLATES WE USE AT CUSTOMER CAMP
These templates helped us to get the insights needed to build our training business from $0 to $400K in just 2 years.
We’ve used these templates with our consulting clients, charging up to $25K per research project. And we’ve taught these same methods to hundreds of workshop attendees who are thrilled with their results.
Now, it’s your turn to make it rain.
WHAT YOU GET
Quick Start Guide
Customizable Interview Summary Template
Interview Request Templates
Note Taking Template
Learn the Dos and Donts of customer interviews in this 24-page Guide so you can get the most out of every call
Always know which questions to ask next and how to guide the conversation so you get more useful answers
Create a sexy summary of your key insights and “holy sh*t” moments to share with your team, boss or client
Get people to say yes to an interview by asking them the right way
Know precisely what you should be listening for so you don’t miss the important stuff
Cheatsheet to Map Growth to Your Buyer's Journey
Use this step-by-step guide to map your customer insights to your growth plan
Watch a real interview cohosted with Bob Moesta, the co-creator of jobs-to-be-done
GET MARKETING RESULTS WORTH BRAGGING ABOUT
Stop wasting time on marketing that doesn’t work. If you want real clarity about what makes people tick, click and buy, it’s time to stop guessing and start listening.
Get at least one “Eureka!” moment or your money back (see details)
I always start with research and discovery. The best messages are not hiding in my head or my client’s heads. The best messages are out there best spoken by our prospects.
JOANNA WEIBBE, COPYHACKERS
“Katelyn's methods helped me narrow down and reach this audience ... the easy way! With our launch, in the first few days we yielded 170X return on an $80 Facebook ad spend.”
COFOUNDER, LIVE TREE WORKS
Teams that interview 10+ customers a month grow sales 2-3X faster
Before launching we surveyed 10 customers... This insight [from research] led us to double down on the partnership building efforts.
- We sold over 6-figures for our launch
- Generated leads that required a much shorter lead time
- Increased the average order value by over 50%
- Increased conversion rate of our bootcamp by 29%