This post is sponsored by Bigly
This Week’s Brainy Best At-A-Glance
Read time 2.2 minutes
🧠 Snack: Add this to your copy to get more conversions
🤓 Breakdown: 2 easy ways to optimize your paid ads
😍 Resource: Spend $0 and get high-profile media coverage
💡 Spotlight: Get your dream buyer’s attention
Brainy Snack 🧠
A 1970’s Harvard study found people agree to requests 90% of the time when it’s tied to a reason.
(If you don’t add a reason, people only comply 60% of the time)
Share the reason you’re running a promotion, have limited seats, or are selling at a certain price point.
That reason will nudge buyers closer to taking action.
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Brainy Breakdown 🤓
People make decisions from System 1 Thinking 95% of the time.
This is the lazy part of our brain that wants to use as little effort as possible.
System 1 Thinking is the unconscious and fast autopilot that makes us quickly say yes to clicking on an ad, starting a free trial, or buying something.
The easier your ads are for buyers to understand, the faster their System 1 Thinking brain kicks in.
Here are two ways to trigger System 1 Thinking in your ads:
Our minds are naturally drawn to look in the direction other faces are looking.
✅ Point the faces in your ad toward the most important copy or your CTA.
Clearly state the benefit of your product in metrics your buyers are most familiar with.
✅ Swap vague wording for specific examples. Don’t say “fewer meetings”—say “25% fewer meetings”.
(Using specific numbers can drive 12-25% more traffic in comparison to vague wording.)
They could have just told buyers what the gift would be.
But, like jumping to hit a question mark block in Mario, there’s excitement in the unknown that attracts us to make a buying decision.
Brainy Resource 😍
Sponsored by Media Maven
Have you heard of authority bias? Simply put, people trust information more when it comes from a trusted authority. This is why PR is such a powerful growth opportunity.
But you don’t need to hire a pricey PR agency to get in Forbes, on the Today Show, or top podcasts.
Christina Nicholson, a TV reporter of 15+ years, can show you how to make it happen FOR FREE in 5 simple steps.
Brainy Spotlight 💡
Do you have a dream list of buyers?
Time to pull it up.
Here’s a brilliant idea from Peep Laja, Why We Buy reader and CEO of Wynter:
Write about your dream buyers publicly.
How could you help your dream clients? Write about it and tag them.
Hearing or seeing our name (or company name) is a reflex that we can’t control.
(It’s called the Cocktail Party Effect)
We HAVE to look over at who’s talking about us.
Boom! You’ve got their attention.
Want a chance to get featured in front of 47,000+ marketers and founders for free? Tweet me with a brainy campaign you’ve implemented and what results it led to. You just might see yourself in the next issue of Brainy Best.
If you learned something useful, would you share the newsletter with a friend? You can even earn cool prizes 👀 for referring new readers to Why We Buy.
If you have an idea for a future issue, send ’em my way.
Until next time, happy selling.
Pssssttt…
Wanna really get inside your buyer’s head?
There are a few ways I can help:
- Get explosive clarity about what works with buyers by learning how to conduct 1:1 Clarity Calls
- Learn how to mine online reviews from real buyers to generate ideas and copy that converts
- Book a 1:1 strategy call with Katelyn and get the answers you need to get unstuck and move forward with confidence
- Apply to sponsor an upcoming issue of Why We Buy (next opening in June)
Thank you to our featured sponsor
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