This post is sponsored by Bigly
This Week’s Brainy Best At-A-Glance
Read time 2.2 minutes
🧠 Snack: Add this to your copy to get more conversions
🤓 Breakdown: 2 easy ways to optimize your paid ads
😍 Resource: Spend $0 and get high-profile media coverage
💡 Spotlight: Get your dream buyer’s attention
Brainy Snack 🧠
A 1970’s Harvard study found people agree to requests 90% of the time when it’s tied to a reason.
(If you don’t add a reason, people only comply 60% of the time)
Share the reason you’re running a promotion, have limited seats, or are selling at a certain price point.
That reason will nudge buyers closer to taking action.
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Brainy Breakdown 🤓
People make decisions from System 1 Thinking 95% of the time.
This is the lazy part of our brain that wants to use as little effort as possible.
System 1 Thinking is the unconscious and fast autopilot that makes us quickly say yes to clicking on an ad, starting a free trial, or buying something.
The easier your ads are for buyers to understand, the faster their System 1 Thinking brain kicks in.
Here are two ways to trigger System 1 Thinking in your ads:
Our minds are naturally drawn to look in the direction other faces are looking.
✅ Point the faces in your ad toward the most important copy or your CTA.
Clearly state the benefit of your product in metrics your buyers are most familiar with.
✅ Swap vague wording for specific examples. Don’t say “fewer meetings”—say “25% fewer meetings”.
(Using specific numbers can drive 12-25% more traffic in comparison to vague wording.)
They could have just told buyers what the gift would be.
But, like jumping to hit a question mark block in Mario, there’s excitement in the unknown that attracts us to make a buying decision.
Brainy Resource 😍
Sponsored by Media Maven
Have you heard of authority bias? Simply put, people trust information more when it comes from a trusted authority. This is why PR is such a powerful growth opportunity.
But you don’t need to hire a pricey PR agency to get in Forbes, on the Today Show, or top podcasts.
Christina Nicholson, a TV reporter of 15+ years, can show you how to make it happen FOR FREE in 5 simple steps.
Brainy Spotlight 💡
Do you have a dream list of buyers?
Time to pull it up.
Here’s a brilliant idea from Peep Laja, Why We Buy reader and CEO of Wynter:
Write about your dream buyers publicly.
How could you help your dream clients? Write about it and tag them.
Hearing or seeing our name (or company name) is a reflex that we can’t control.
(It’s called the Cocktail Party Effect)
We HAVE to look over at who’s talking about us.
Boom! You’ve got their attention.
Want a chance to get featured in front of 47,000+ marketers and founders for free? Tweet me with a brainy campaign you’ve implemented and what results it led to. You just might see yourself in the next issue of Brainy Best.
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If you have an idea for a future issue, send ’em my way.
Until next time, happy selling.
Wanna really get inside your buyer’s head?
There are a few ways I can help:
- Get explosive clarity about what works with buyers by learning how to conduct 1:1 Clarity Calls
- Learn how to mine online reviews from real buyers to generate ideas and copy that converts
- Book a 1:1 strategy call with Katelyn and get the answers you need to get unstuck and move forward with confidence
- Apply to sponsor an upcoming issue of Why We Buy (next opening in June)