This post is sponsored by Creatopy
This Week’s Brainy Best At-A-Glance
Read time 2.2 minutes
🧠 Snack: Get 2x more clicks with these 3 holiday promos
🤓 Breakdown: 4 types of messaging: which one gets the most conversions?
🛠️ Resource: How Tesla, Adidas, and Oatly organize their content
💡 Spotlight: Using psychology to grow your personal brand
Brainy Snack 🧠
Did you forget to create a Cinco de Mayo marketing campaign?
Don’t stress.
Studies found buyers are MORE likely to buy into promotions for never-before-heard-of holidays.
(Like National Cookie Day)
These “Special Day Promotions” have led to 2x more clicks than regular discounts.
Display ads are dead, right? 😵
That’s exactly what you want your competitors to believe.
Despite what melodramatic marketing “thought leaders” may claim, display ads are still key to demand generation. They’re less expensive than ever, crucial in building brand affinity, and efficient at making people stop the infinite scroll.
That’s why Creatopy exists: to help marketers and designers to make better ads, faster.
Creatopy is the all-in-one ad design platform that allows you to create, optimize and scale banner ad production.
By the way, did you know that, when asked, advertisers ranked Display as their #1 ad platform choice for 2023? Want to learn more about the state of digital advertising in 2023?
Brainy Breakdown 🤓
Research studies have found that 10% of our thoughts revolve around comparisons.
Nope, it’s not just YOU comparing yourself to all the successful entrepreneurs online.
In 1954, the Social Comparison Theory was discovered and showed that people are constantly comparing themselves to those around them.
How we feel we rank compared to our peers drives action.
It drives more action than saving money, saving the planet, or feeling like we’re making a positive impact.
The Social Comparison Theory is the psychology behind why Alex Lasky’s messaging that “Your Neighbors are Better” outperformed the rest.
Brainy Resource 🛠️
Sponsored by Storyblok
What does the content management system of companies like Tesla, Adidas, Oatly, Netflix, Mindvalley, and T-Mobile look like?
We were curious too.
So, we asked them.
We polled 1,639 respondents from 7 countries to figure out how organizations worldwide use their content management systems.
Turns out they all have a few things in common.
And you can copy-and-paste what these teams are doing into how you use your own content management system (no matter how big or small your company is).
Click here to get free access to Storyblok’s State of Content Management Systems 2023 Report and get your inside look into how these huge companies are organizing and deploying their content.
Brainy Spotlight 💡
Building an audience requires credibility.
You need to prove why people should follow you.
But that doesn’t mean you have to prove you’re professional and put together 24/7.
Part of building credibility with your audience is showing your humanness.
What’s one thing all humans have in common?
Making silly mistakes.
Amanda Natividad, Why We Buy reader and VP of Marketing at SparkToro, built a 128,000 Twitter audience by sharing moments of humility (like this one below).
Sharing relatable moments sparks the Pratfall Effect and makes buyers feel more connected to a brand or person.
Want a chance to get featured in front of 47,200+ marketers and founders for free? Tweet me with a brainy campaign you’ve implemented and what results it led to. You just might see yourself in the next issue of Brainy Best.
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If you have an idea for a future issue, send ’em my way.
Until next time, happy selling.
Wanna really get inside your buyer’s head?
There are a few ways I can help:- Get explosive clarity about what works with buyers by learning how to conduct 1:1 Clarity Calls
- Learn how to mine online reviews from real buyers to generate ideas and copy that converts
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- Apply to sponsor an upcoming issue of Why We Buy (next opening in June)
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