This post is sponsored by Impact.com
This Week’s Brainy Best At-A-Glance
Read time 2.2 minutes
🧠 Snack: Drive more attention with this 60 second copywriting swap
🤓 Breakdown: Get more clicks by showing your work
🤩 Resource: Tracking untrackable metrics
💡 Spotlight: Turning 5% conversions into 15%
Brainy Snack 🧠
Our minds are wired for pessimism which keeps us extra attentive to things that could negatively impact us.
This makes us respond to negations at higher rates than affirmations.
Here are a few examples of negations to add to your copywriting:
Traditional ads don’t work like they used to
(As a smart marketer, you already know that.)
But did you know that 69% of audiences actually distrust traditional advertising?
For some organizations, partnerships are a bigger growth driver than paid search.
We’re not just talking about getting “influencers” to promote your stuff. At impact.com our customers use mature partnership programs to drive 28% more revenue by:
● Increasing brand awareness
● Improving customer retention
● Increasing conversion rates
Will partnerships work for your brand?
Get our Ultimate Guide to Partnership Marketing to find out.
Brainy Breakdown 🤓
People like knowing that something took time to create.
They don’t want “quick tips” that you put together in 5 minutes.
They want the tips that took you 3 days of scouring the internet to find.
Show your buyers how much effort you put into your products.
By adding Labour Illusion to this Reddit ad, Phill Agnew increased conversions by 45%!
Brainy Resource 🤩
How do you track the untrackable?
You’d love to know how well your organic content is improving your brand awareness.
But what metric are you supposed to measure?
SparkToro has gifted us the answer. Figure out which metric(s) to track based on your goals: awareness, interest, visits, and familiarity lift.
Brainy Spotlight 💡
Corey Haines, creator of Swipe Files and Why We Buy reader, figured out the best copy to showcase on this landing page to boost conversions from 5% to 15%.
And he didn’t even have to write it.
Swipe File’s initial landing page had a header, signup button, and a big testimonial to the right. The 5% conversion was great, but Corey knew it could do better.
Instead of writing more copy to promote the membership, he showcased dozens of tweets from happy members.
Without writing a single line of copy, Corey boosted his conversions by 10%.
Want a chance to get featured in front of 44,800+ marketers and founders for free? Tweet me with a brainy campaign you’ve implemented and what results it led to. You just might see yourself in the next issue of Brainy Best.
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If you have an idea for a future issue, send ’em my way.
Until next time, happy selling.
Wanna really get inside your buyer’s head?There are a few ways I can help:
- Get explosive clarity about what works with buyers by learning how to conduct 1:1 Clarity Calls
- Learn how to mine online reviews from real buyers to generate ideas and copy that converts
- Book a 1:1 strategy call with Katelyn and get the answers you need to get unstuck and move forward with confidence
- Apply to sponsor an upcoming issue of Why We Buy (next opening in May)