This post is sponsored by Brave
This Week’s Brainy Best At-A-Glance
Read time 2.2 minutes
🧠 Snack: Getting buyers to agree to your requests 50% more often
🤓 Breakdown: The buyer psychology behind Dyson’s success
🛠️ Tool: Use AI to automate blog publishing
📖 Resource: 6 strategies for growing a podcast
Brainy Snack 🧠
Research studies show that people are 50% more likely to say yes to a small request if you ask them a large one first.
(It’s called the Door-in-the-face technique).
Ask your buyers a large request first.
Something that you don’t actually need them to say yes to.
Follow up with a smaller request.
Brainy principle used: Door-in-the-Face Technique
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Brainy Breakdown 🤓
Dyson’s marketing team was on their A-game when they created this ad.
Instead of adding one buyer psychology strategy to this ad, they added two.
Here’s the breakdown:
#1: The Framing Effect
“Twice the suction” frame’s Dyson’s vacuum as immediately superior to the other vacuums.
#2: The Picture Superiority Effect
Our minds process images 60x faster than words.
With one quick look you can easily remember Dyson’s vacuum. That’s because their marketing team purposely made Dyson’s vacuum much larger than the rest.
As much as this helps to prove the framing of the suction power, it also helps make Dyson’s product more memorable long-term.
Brainy Tool 🛠
In collaboration with Contentbot.ai
We’re all aware that ChatGPT has taken the world by storm.
We’re here to announce the next stage of AI Content, specifically for marketers!
Introducing AI Content Flows.
This tool lets you create custom automation flows.
Need to create a WordPress blog post every day that is automatically checked for plagiarism and reading score, and automatically published to your blog? Easy peasy!
Create flows like this in a few minutes with ContentBot’s Flow Builder.
Brainy Resource 📖
Growing a podcast is notoriously difficult.
How would you grow a podcast with a niche audience of orthodontists?
Ryan Helms breaks down the 6 strategies that helped his client get 185,000 downloads.
Our favorite?
Opening strong.
Removing the fluff from the start of the episodes helped listener retention (which is something that’s applicable to all of your content).
Want a chance to get featured in front of 44,200+ marketers and founders for free? Tweet me with a brainy campaign you’ve implemented and what results it led to. You just might see yourself in the next issue of Brainy Best.
If you learned something useful, would you share the newsletter with a friend? You can even earn cool prizes 👀 for referring new readers to Why We Buy.
If you have an idea for a future issue, send ’em my way.
Until next time, happy selling.
Pssssttt…
Wanna really get inside your buyer’s head?
There are a few ways I can help:
- Get explosive clarity about what works with buyers by learning how to conduct 1:1 Clarity Calls
- Learn how to mine online reviews from real buyers to generate ideas and copy that converts
- Book a 1:1 strategy call with Katelyn and get the answers you need to get unstuck and move forward with confidence
- Apply to sponsor an upcoming issue of Why We Buy (next opening in May)
Thank you to our featured sponsor
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