This post is sponsored by Bigly
This Week’s Brainy Best At-A-Glance
Read time 2.2 minutes
🧠 Snack: The research-backed way to use emojis in your SMS messaging
🤓 Breakdown: Gamify the buying decision
🛠️ Resource: Free copywriting for your products
💡 Spotlight: Getting attention on LinkedIn
Brainy Snack 🧠
There’s a *wrong* way to use emojis in your SMS campaigns.
Studies found that people need context to understand emojis best.
A message like this:
Spend $50 get a mystery 🎁
Will get less engagement than a message like:
Spend $50 get a mystery gift 🎁
Use SMS to close more deals with ease
Bigly makes it easy to send thousands of customized text messages in seconds—no coding required.
Unlike other SMS services, with Bigly there’s no limit on how many messages you can send and full transparency on delivery keeps your messages out of spam.
We’re the only pay-as-you-go SMS platform and offers the lowest prices, guaranteed.
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Brainy Breakdown 🤓
Buyers love surprises.
They particularly love MYSTERY surprises. This is because of the Motivating Uncertainty Effect.
When we purchase something that comes with a mystery gift, we feel a rush of excitement.
Seek Discomfort pairs their latest merch drop with a mystery gift that entices buyers to make a purchase.
They could have just told buyers what the gift would be.
But, like jumping to hit a question mark block in Mario, there’s excitement in the unknown that attracts us to make a buying decision.
Brainy Resource 🛠️
Online reviews from real buyers are a goldmine of insights.
You’ll learn what buyers struggled with BEFORE they bought the product and how they felt AFTER.
All in their own words.
Music to a marketer’s ears. 🎶
Use my Golden Nugget Review Mining System to copy and paste your buyer’s voices directly on your marketing assets.
Brainy Spotlight 💡
Everyone’s running to LinkedIn to build their audience.
Word on the street is that it’s the new Twitter.
Easy, fast growth. Like the good old days of Facebook in 2017.
This puts everyone in an attention war with each other.
How can you create the most attention-grabbing content in a sea of distractions?
Neal O’Grady, my co-host of the Un-ignorable Challenge and Why We Buy reader, put buyer psychology to work on his latest LinkedIn post.
Not only did he use a face to grab attention in the loud newsfeed.
He also nudged readers to flip to the next carousel image by placing the question, “What are they?” in the bottom right corner of his image.
The results? 465 likes, 120 comments, and 32 reposts.
Want a chance to get featured in front of 44,900+ marketers and founders for free? Tweet me with a brainy campaign you’ve implemented and what results it led to. You just might see yourself in the next issue of Brainy Best.
If you learned something useful, would you share the newsletter with a friend? You can even earn cool prizes 👀 for referring new readers to Why We Buy.
If you have an idea for a future issue, send ’em my way.
Until next time, happy selling.
Wanna really get inside your buyer’s head?
There are a few ways I can help:
- Get explosive clarity about what works with buyers by learning how to conduct 1:1 Clarity Calls
- Learn how to mine online reviews from real buyers to generate ideas and copy that converts
- Book a 1:1 strategy call with Katelyn and get the answers you need to get unstuck and move forward with confidence
- Apply to sponsor an upcoming issue of Why We Buy (next opening in May)