Imagine this…

You’ve driven growth at your company over the past few years. You’re proud of all you’ve accomplished so far. But…you want to do more.

Your vision for your company’s future is clear. More hype. More conversions. More customers. More bragging rights for you.

You’re hungry to make it happen. The problem is…you’re not entirely sure how to get from Point A to Point B.

You’ve scoured the internet looking for clues. But most of the free content out there is either outdated, irrelevant or written about fast-growing companies (and not by the people inside those companies who actually know what’s working now.)

You’ve bought courses that promise to teach you how to drive growth. But after a few modules, your motivation dwindles. You try to hop back in—but find yourself reading emails while the training plays in the background.

Your current approach isn’t working.

In a moment of sheer frustration, you decide you need to try something different. You’re looking for personalized programming, accountability, community, and access to the world’s top growth people.

You decide to apply for a Reforge membership. This program isn’t like the other ones you’ve tried. It’s more than just information—it’s about action.

You’ll be surrounded by other ambitious people and learn from the brightest minds at companies like Eventbrite, Survey Monkey, Tinder, and Slack.

A week later you get the email you’ve been waiting for. You pause for a moment before opening it. Getting into Reforge could change the trajectory of your career—you’re nervous.

You click to open it while holding your breath and…

Your application was accepted! 🎉

How do you feel in that moment?

In today’s special edition of Why We Buy, we’re exploring Motivation – how motivation works and how to build systems that keep you productive (even when motivation wanes).

Let’s get into it…

“Top Marketing Newsletters You Need to Subscribe To”

The Psychology of Motivation 🧠

Scientists define motivation as “a general willingness to do something.”

But I think James Clear describes it better by citing a quote from The War of Art. James says motivation appears when, At some point, the pain of not doing it becomes greater than the pain of doing it.”

We’re sparked into action when we envision a better future.

Yet, motivation alone often won’t get us the results we want. Why? Because motivation typically starts high but wanes over time.

(Gyms lose 50% of their new members within 6 months of signing up!)

Clearly, motivation is a fickle beast.

Inside Your Mind 🧐

When your motivation decreases, it’s not because you no longer want to check this challenge off your to-do list.

It’s because trying to stay motivated on your own is a bad strategy. You need to design scientifically-proven systems to keep with it even when motivation wanes.

On that note…

How To Stay Motivated 🤑

Behavioural science teaches us that there are specific strategies that can help you to make progress towards your goals (even when your motivation decides to go OOO).

Below are proven tactics you can use to stay motivated along with real-world examples from our friends at Reforge.

Visualize Your Success

The Galatea Effect reminds us that whether we believe we can or we can’t, we’re right.

When people believe in themselves, it’s much easier to maintain momentum. Reforge’s smart team understands this. That’s why they require people to apply to become a member. Getting into this exclusive program signals to the world—and, most importantly, to yourself—that you’re at the top of your game.

As Khushi says, “Reforge is the Harvard of growth schools and money can’t buy a seat.”

Embrace delegation

Being accepted into the Reforge community is an accomplishment in itself. It will give you confidence that you know your stuff.

And when you believe you’re destined to succeed, success is likely to follow.

Embrace delegation

Set Right-Sized Goals

The human brain loves a challenge, but only if it is within an optimal zone of difficulty. We experience peak motivation when working on tasks that are right on the edge of our current abilities. James Clear calls this the Goldilocks Rule.

This is why Reforge members have access to all training programs, but rather than trying to figure out what to do first on their own (which is big and scary) members complete an assessment. Then, programs are suggested.

Here’s a sneak peek at their kick-off assessment 👇👇👇

Embrace delegation

Combine Social Pressure with Peer Support

Watching peers get the results you’re looking for, while also feeling supported to succeed yourself, is one of the best ways to sustain motivation.

There’s a reason why Weight Watchers famously gets their members to weigh in each week. The peer pressure helps dieters to push past their cravings and reach their weight loss goals.

As a Reforge member, you’re also asked to “weigh in” frequently. But rather than stepping on a scale, you’ll be urged to share your growth goals and report on your gains.

The combination of social pressure and peer support creates a motivational cocktail that pushes you to keep up with the program and the work—because you don’t want to get left behind.

Choose the Right Teachers

If you want to stay motivated, who you learn from matters. You’re scientifically much more likely to reach your goals when the people you’re learning from have achieved those results themselves.

This is why Reforge partners with proven practitioners (not self-proclaimed gurus) who are driving growth at companies like Facebook, Lambda School, Instagram, Microsoft, and Twitter.

Embrace delegation

The Short of It 💥

Motivation alone won’t get you where you want to go. If you want to drive growth in your company (and fast-track your career), you must design systems to support you.

You can continue doing it alone, or you can become a Reforge member and unlock a proven system.

Until next time, happy selling.



Wanna really get inside your buyer’s head?

There are a few ways I can help:

  1. Get explosive clarity about what works with buyers by learning how to conduct 1:1 Clarity Calls (2000+ happy students)
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  3. Book a 1:1 strategy call with Katelyn and get the answers you need to get unstuck and move forward with confidence

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Written By Katelyn

Katelyn Bourgoin is the CEO of Customer Camp, a 4X founder, and a cheese lover. She lives by a simple mantra: whoever gets closer to the customer wins.

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