This post is sponsored by Brave
This Week’s Brainy Best At-A-Glance
Read time 2.2 minutes
🧠 Snack: How to nudge buyers to choose better
🤓 Breakdown: 5-step template to promote on Twitter
🤩 Resource: Learn a new cognitive bias each time you open a tab
💡 Spotlight: Turning $7k into $1.2 million with trigger events
Brainy Snack 🧠
People make ≈ 35,000 decisions a day.
To avoid decision fatigue, we naturally look for clues to help us make the right choice.
When presenting customers with multiple options, using words like “most popular” or “easiest” can help nudge them toward your preferred one.
A nudge in the right direction is good for buyers and your business.
Brainy principle used: Nudges
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Brainy Breakdown 🤓
Here’s a 5-step template to help you market your newsletter, lead magnet, cheatsheet, etc., on Twitter.
The limited space in tweets means that every single character needs to pull its weight.
- Grab attention with a Barnum-style question: Make buyers feel like you really understand them and can address their pain point
- Answer “What is it?” fast: Explain what the offer is by highlighting the benefits
- Peak curiosity: Give people a reason to opt-in now
- Use social proof to persuade: Show your credibility, so people feel like you’re legit
- Clear CTA: Share one single option for opting in
Brainy Resource 🤩
How many tabs do you have open right now?
Chances are it’s at least a few.
What if each of those tabs had given you a brainy insight that helped you market better?
Imagine opening a tab to start writing copy for a new landing page and learning about Semmelweis Reflex.
Knowing buyers are more likely to reject new information reminds you to research facts and statistics proving your point.
The BrainyTab chrome extension explains a cognitive bias each time you open a new tab (you can also choose to add mental models and dark patterns, too).
Get smarter each time you open a tab by getting the free plugin.
Brainy Spotlight 💡
Time isn’t always a marketer’s friend.
The more time buyers have to think about a purchase, the more likely they are to come up with objections and hesitations.
Marketing Max turned $7,000 into $1.2 million using Google ads by meeting buyers right at the trigger event.
How’d he know to do this?
Because Max spends hours each week combing the internet to find the latest marketing strategies and industry updates for his newsletter, Growth Daily.
He’s got his finger on the pulse of the marketing world – and you can, too, by subscribing to Growth Daily.
Want a chance to get featured in front of 41,600+ marketers and founders for free? Tweet me with a brainy campaign you’ve implemented and what results it led to. You just might see yourself in the next issue of Brainy Best.
If you learned something useful, would you share the newsletter with a friend? You can even earn cool prizes 👀 for referring new readers to Why We Buy.
If you have an idea for a future issue, send ’em my way.
Until next time, happy selling.
Pssssttt…
Wanna really get inside your buyer’s head?
There are a few ways I can help:
- Get explosive clarity about what works with buyers by learning how to conduct 1:1 Clarity Calls
- Learn how to mine online reviews from real buyers to generate ideas and copy that converts
- Book a 1:1 strategy call with Katelyn and get the answers you need to get unstuck and move forward with confidence
- Apply to sponsor an upcoming issue of Why We Buy (next opening in May)
Thank you to our featured sponsor
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