One word that increases your email open and CTR

This post is sponsored by Insense

This Week’s Brainy Best At-A-Glance

Read time 2.2 minutes

🧠 Snack: One word that increases your email open and CTR

🤓 Breakdown: How to use Action Bias post-opt-in

🛠️ Tool: Build your LinkedIn audience in just 10 minutes a day

💡 Spotlight: 3 ways to add psychology bias to your carousel posts

Brainy Snack 🧠

Your buyers have a favorite word.

It’s their name.

The Cocktail Party Effect is your buyer’s ability to hear their name amongst all the noise of a crowded room.

And it works online too.

Adding your buyers’ names to your subject lines increases open rates and click-through rates.

It even decreases unsubscribe rates.

Brainy principle used: Names

UGC ads are high converters because they’re full of social proof.

But most brands need help to get high-quality UGC at scale, with full content copyrights, to use across all marketing channels.​

Enter Insense – the all-in-one UGC + influencer marketing platform for DTC brands and agencies.

“We’ve been able to source quite a lot of great creators that fit our creator avatar from Insense, and the turnaround time for the content has been a week or less. Also, the fact I can whitelist content with a few clicks is key.”

Ashvin Melwani, Obvi

Book a free UGC strategy call and get $200 for your first campaign.

Brainy Breakdown 🤓

There’s momentum after the sale.

Don’t lose it.

Your buyers are experiencing Action Bias at the moment right after they purchase a product or opt-in.

They’re riding the high of taking an action that solves their problem. And they want to do it again.

Nathan Barry points out how Ben Meer does this with 3 offers on his newsletter Thank You page.

Add complimentary products to your Thank You pages to reach buyers when they’re most experiencing Action Bias.

Brainy Tool 🛠️

​Sponsored by my friends at Taplio

The biggest names you know on Twitter are all flocking to LinkedIn.

Why?

Because LinkedIn is what Twitter was two years ago.

Two years ago, people like Sahil Bloom were averaging 50,000 new followers per month on Twitter.

The tide has shifted.

Twitter’s algorithm has changed.

And LinkedIn has taken their crown.

Justin Welsh has grown by 51,000 LinkedIn followers in just 3 months.

What’s their secret?

They spend 10 minutes a day working on their personal brand.

The rest gets taken care of by Taplio.

Join the 3,000+ LinkedIn creators, consultants, CEOs, and team members that know growing their personal brand is a high-impact business growth tactic! It’s your turn to make the most of LinkedIn and build your audience in just 10 minutes a day.

Try it free for a full week (now is the time to join the LinkedIn game).

Brainy Spotlight 💡

Neal O’Grady, Founder of Demand Curve, Why We Buy reader, and my partner in the Un-ignorable Challenge admits that he “puts way too much effort into explaining difficult concepts using PDFs.”

His LinkedIn carousel posts pull in hundreds of likes and replies.

We’re lucky to know Neal…and to know that the effort he’s putting into these graphics is strategic. 🧠

Here’s a breakdown of how Neal is getting attention on LinkedIn by using psychology biases:

SnackMagic - Temptation Bundling - Customer Camp - Why We Buy

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If you have an idea for a future issue, send ’em my way. 

Until next time, happy selling. 

Pssssttt…  

Wanna really get inside your buyer’s head?

There are a few ways I can help:
  1. Get explosive clarity about what works with buyers by learning how to conduct 1:1 Clarity Calls
  2. Learn how to mine online reviews from real buyers to generate ideas and copy that converts 
  3. Book a 1:1 strategy call with Katelyn and get the answers you need to get unstuck and move forward with confidence
  4. Apply to sponsor an upcoming issue of Why We Buy (next opening in July)

Thank you to our featured sponsors

Written By Katelyn

Katelyn Bourgoin is the CEO of Customer Camp, a 4X founder, and a cheese lover. She lives by a simple mantra: whoever gets closer to the customer wins.

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JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!