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You need insights from real buyers to DO YOUR BEST WORK

We’ve got training, systems, and cheat sheets to help you get those insights… fast.

Our awesome customers

“The Clarity Call Cheatsheets gave the ProductLed team a proven process to get the insights needed to design a new training program that generated $120k in 6 weeks. If you follow Katelyn’s process, the ROI on these cheatsheets is off the charts!”

RAMLI JOHN

MANAGING DIRECTOR, PRODUCTLED

If you don’t know which customers to target or what fuels their buying decisions, growth will always feel painfully slow

The world’s best marketers all have one thing in common: they deeply understand buyers

If you want your business to thrive in turbulent times—and maybe even drive record-breaking growth—you must be laser-focused. But that’s easier said than done, right?

Which buyers should you target?

How can you reach them?

What messages and offers will work with them?

Why do they *really* buy? 

If you can answer these questions, you can market smarter.

LET’S DO IT!

Our Products

Wanna double revenue? Double what you know about your best customers. Whether you want to pull customer intel from stakeholders, mine online buyer reviews for golden nugget insights, or interview buyers 1:1, we’ve got you covered. 

Skip the guesswork. It’s time to get focused—once and for all.

Clarity Kick-off

STAKEHOLDER MINING KICK-OFF SESSION

$49

Quick & Dirty Discovery

GOLDEN NUGGET REVIEW MINING SYSTEM

$149

Get In-depth Insights

CLARITY CALL
CHEATSHEETS

$199

Clarity Kick-off

In a perfect world, you’d have unlimited time and budget for customer research…

Unfortunately, you don’t live in a perfect world—you live in the real world.

Oftentimes marketers can’t get direct access to customers. (At least not until they’ve built trust with leadership). That means that you need to rely on key stakeholders and available data to figure out where to focus. 

The team may have many of the answers you need, but they often won’t just volunteer that information. You need to ask the right questions and dig it out of them.

We call this “stakeholder mining.”

Use our proven process for mining customer insight from key stakeholders—while looking like a badass

How It Works

R

You’ll get key stakeholders together for a 90-minute kick-off session (can be done in person or virtually)

R

We provide everything you need to walk them through two interactive exercises designed to help them identify their best-fit buyer segment and create an actionable buyer persona that incorporates the team’s assumptions about buyers

R

You can quickly gather the most actionable customer intel from the team while looking like a total pro in the process

This stakeholder mining session helps gives you an opportunity to educate the team about the importance of understanding buyers and helps get everyone to get invested in the marketing strategy. After all, people care about stuff more when they have a hand in shaping it.

The best part? 

When teams complete this exercise, they often have an “ah-ha” moment and realize that they’re not exactly on the same page. 

Once they recognize the problem, you can get the buy-in needed to swoop in and help them solve it.

For just $49

Training coming soon

Join our waitlist to get first dibs when we release this new program

Quick & Dirty Discovery

Online reviews are a goldmine of insight… if you know where to dig

If you wanna figure out what works with buyers—but you don’t have direct access to customers—there is another option.  

You don’t need permission to do customer research—just start digging!

“Review mining” is the process of gathering and analyzing online reviews from real buyers—your own or a competitor’s—and mining those reviews for insight. 

Online reviews contain golden nuggets that can inspire high-converting copy and brilliant marketing campaigns.

Our Golden Nugget Review Mining System gives you a step-by-step process to follow and tools and templates to save you hours of manual work.

For just $129

Wanna learn more?

Check out our Golden Nugget Review Mining System

Get In-depth Insights

Skip the guesswork and start talking directly to customers

Mining stakeholders or online reviews is great for quick buyer insights. 

But if you wanna go below the surface-level stuff and really understand why people buy—the deeper, emotion-driven reasons—1:1 conversations with real buyers are the holy grail.

We created our Clarity Call Cheatsheets to help you get the answers you need, fast. 

Get the answers you need to take your marketing from “meh” to “f*ck yeah!” and see results in real dollars. 

For just $199

Wanna learn more?

Check out our Clarity Call Cheatsheets

Clarity Kick-off

STAKEHOLDER MINING KICK-OFF SESSION
$29

Quick & Dirty Discovery

GOLDEN NUGGET REVIEW MINING SYSTEM
$149

Get In-depth Insights

CLARITY CALL CHEATSHEETS

$199

Clarity Kick-off

In a perfect world, you’d have unlimited time and budget for customer research…

Unfortunately, you don’t live in a perfect world—you live in the real world.

Oftentimes marketers can’t get direct access to customers. (At least not until they’ve built trust with leadership). That means that you need to rely on key stakeholders and available data to figure out where to focus. 

The team may have many of the answers you need, but they often won’t just volunteer that information. You need to ask the right questions and dig it out of them.

We call this “stakeholder mining.”

Use our proven process for mining customer insight from key stakeholders—while looking like a badass

How It Works

R

You’ll get key stakeholders together for a 90-minute kick-off session (can be done in person or virtually)

R

We provide everything you need to walk them through two interactive exercises designed to help them identify their best-fit buyer segment and create an actionable buyer persona that incorporates the team’s assumptions about buyers

R

You can quickly gather the most actionable customer intel from the team while looking like a total pro in the process

This stakeholder mining session helps gives you an opportunity to educate the team about the importance of understanding buyers and helps get everyone to get invested in the marketing strategy. After all, people care about stuff more when they have a hand in shaping it.

The best part? 

When teams complete this exercise, they often have an “ah-ha” moment and realize that they’re not exactly on the same page. 

Once they recognize the problem, you can get the buy-in needed to swoop in and help them solve it.

For just $79

Training coming soon

Join our waitlist to get first dibs when we release this new program

Quick & Dirty Discovery

Online reviews are a goldmine of insight… if you know where to dig

If you wanna figure out what works with buyers—but you don’t have direct access to customers—there is another option.  

You don’t need permission to do customer research—just start digging!

“Review mining” is the process of gathering and analyzing online reviews from real buyers—your own or a competitor’s—and mining those reviews for insight. 

Online reviews contain golden nuggets that can inspire high-converting copy and brilliant marketing campaigns.

Our Golden Nugget Review Mining System gives you a step-by-step process to follow and tools and templates to save you hours of manual work.

For just $129

Wanna learn more?

Learn more about the Golden Nugget Review Mining System

Get In-depth Insights

Skip the guesswork and start talking directly to customers

Mining stakeholders or online reviews is great for quick buyer insights. 

But if you wanna go below the surface-level stuff and really understand why people buy—the deeper, emotion-driven reasons—1:1 conversations with real buyers are the holy grail.

We created our Clarity Call Cheatsheets to help you get the answers you need, fast. 

Get the answers you need to take your marketing from “meh” to “f*ck yeah!” and see results in real dollars.

For just $199

Wanna learn more?

Learn more about the Clarity Call Cheatsheets

“Marketers who do audience research regularly are 303% more likely to achieve their goals”

– Coschedule Study

 

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip delivered straight to your inbox each week. It’s like a 2-min workout for your brain.

You're in. Giddy up! 🤠

Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!