ONLINE REVIEWS ARE A GOLDMINE OF INSIGHT
Secure checkout | 30-day money back guarantee
$150
USD
My review mining system helps you learn from real buyers so you can drive sales (and look like a genius)
Secure checkout | 30-day money back guarantee
You don't need to guess what buyers want (or don’t want) in products like yours
Secure checkout | 30-day money back guarantee
$129
USD
Online reviews are a goldmine of insight
You don't need to guess what buyers want (or don’t want) from products like yours.
My review mining system helps you learn from real buyers so you can drive sales (and look like a genius)
Pssst... I mined online reviews and testimonials for insights before writing the copy on this page. If it resonates with you... now you know why.
KATELYN BOURGOIN
They may think they understand their buyers but…
When you press them to explain who they target or what motivates people to buy their solution over others, their answers are surface-level at best.
They usually spout off generic stuff like, “People love our [random feature]” or “We’re cheaper than the competition” or “We offer good value at a fair price”.
If you wanna figure out how to cut through the noise and attract people who are gung-ho and ready to buy, these aren’t the kind of answers you need.
If you’re lucky, the team will share some demographic info about their buyers or talk about the size and sector of the companies they sell to.
That’s a start. But even if you can get in front of buyers like those ones, what will you say to them?
After all, none of that actually tells you what you need to know:
What triggers people to seek out and buy products like theirs?
Sadly, the team probably doesn’t know.
(Chances are they don’t even know that they don’t know.)
And even if they’re willing to admit that they’re missing critical information...
Face it—your client (or team) doESN'T have the answers you need to do great work
They still expect you to drive growth, fast
that’s a BIG problem
Persuasion isn’t a guessing game
Indifference kills more companies than the competition. But you already know that.
If you can’t figure out how to get people to stop and pay attention...
And how to craft messages and offers that drive traffic, conversions, and sales...
You’re sunk.
The days of just throwing money into Facebook and Google ads and letting the algorithms figure out what works are long gone.
There are a million different things you could try, but without real customer insight to guide you, what should you try first?
In a perfect world, you’d start each project with heaps of upfront customer research.
You’d interview past buyers and run multiple surveys. You’d invest time analyzing this rich customer data and extract useful insights to guide your entire marketing strategy.
You wouldn’t have to guess what works with buyers because you’d have real customer intel to guide your every move.
In a perfect world, the team would happily invest in upfront research and give you time to do it right because they’d understand the value.
Unfortunately, we don’t live in a perfect world.
We live in the real world where budgets are tight, timelines are short, and stakeholders expect you to work miracles every day.
You know what you’ll hear before you even ask…
“There’s no time or budget for in-depth buyer research.”
That means you need to get scrappy...
You don’t need permission to do customer research
Just start digging
You’re a smart marketer who feels like you’re under constant pressure to drive results
1
2
Your client or team is unclear on who their best buyers are (and may not even realize it)
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You want to present ideas that you’re confident will work AND make you look like a badass
WHAT IS REVIEW MINING?
“Review mining” is the process of gathering and analyzing online reviews from real buyers—your own or a competitor's—and mining those reviews for golden nuggets to inspire super smart marketing campaigns
You'll love review mining if:
"Just helped an incredible team of engineers increase sales by over 40%.
We had to test multiple landers (mostly editorials) to hone in on the messaging.The biggest takeaway though... Customer review mining is a must."
WEALTH M. JR, CRO AGENCY OWNER
Skip the guesswork and unearth golden nuggets to drive growth
Online reviews from real buyers—your own or a competitor’s—are a goldmine of insight
Our system helps you find and action them... lightning fast!
Secure checkout | 30-day money back guarantee
99
$
USD
FOR THE WHOLE SYSTEM
Get the answers you need to take your marketing from “meh” to “f*ck yeah!” and see results in real dollars
"Katelyn’s approach systematises the entire process from start to finish. She provides everything you'll need to start review mining like a pro."
JENNIFER YALDEN, GROWTH MARKETER
A REPEATABLE SYSTEM
Choose which buyers to target first
Because when the team trusts you, you can make sh*t happen
Zero-in on the best-fit buyers so you know exactly who to market to (and who you should ignore)
Understand the buyer journey
Discover the pains, goals, and selfish desires that drive buyers to seek out and choose solutions like yours
Figure out what *doesn’t* work
Analyzing your competitor's bad reviews can help you to smart and leapfrog months (or years) of mistakes by quickly identifying what doesn’t work
Look like a total badass
Craft insight-driven copy and marketing ideas that wow the team and earn the trust you need to succeed
In the beginning, review mining can be overwhelming and tedious
Our Golden Nugget Review Mining System gives you a step-by-step process to follow and tools and templates that will save you hours and hours of manual work
You'll have everything needed to:
THIS IS THE EXACT SYSTEM WE USE AT CUSTOMER CAMP
It’s helped us to 2-4X conversions on landing pages and opt-in forms, increase ROAS by 200%, and inspired Twitter threads that got 1M+ views
Most importantly, deeply understanding our buyers has allowed me to build a business I love that generates over $400k in profit each year while giving my oodles of free time to spend with my family and friends
Now, it’s your turn to make it rain
Katelyn Bourgoin
CEO of Customer Camp
Most importantly, deeply understanding our buyers has allowed me to build a business I love that generates over $300k in profit each year while giving my oodles of free time to spend with my family and friends
Now, it’s your turn to make it rain
It’s helped us 2-4X conversions on landing pages and opt-in forms, increase ROAS by 200%, and inspired Twitter threads that got 1M+ views
WHAT YOU GET
Quick Start Guide
Look-like-a-Boss Slide Template
Reuseable Lightning Analysis Template
Project Brief Template
Time-saving Tools & Tutorials
This 21-page guide covers everything you need to get started with review mining—from project planning, to finding reviews, to data analysis
Share buyer insights with your client or team using sexy slide templates that can be customized to match your brand
Get our repeatable, step-by-step process for mining reviews, identifying patterns, and extracting insights
This reusable template makes it easy to plan review mining projects and even outsource research work to a team member or freelancer
Discover little-known free tools that will save you hours of manual work—you'll recoup the cost of the system nearly immediately in time saved
Use our Trigger Technique framework to design ideas to get in front of prospects sooner in less crowded channels
FREE BONUS
A repeatable system you can own (and sell)
Use the Golden Nugget Review Mining System right away with your team or package it as a standalone service you can sell to clients
You’ll have everything you need to go from insight to action... lightning fast
"As an email conversion copywriter, I'm used to doing review mining as part of my research. It's a time-consuming task that requires manual data entry, cleanup and analysis.Katelyn's Golden Nugget Review Mining System taught me how to extract richer insights in a faster, more streamlined process. I'm getting from raw to useful VoC data in record time. I love it!"
Kat Garcia, Conversion Copywriter
Unearth golden nuggets and drive record-breaking sales
Stop wasting time on marketing that doesn’t work. If you want real clarity about why people buy, it’s time to stop guessing and start digging
Secure checkout | 30-day money back guarantee
ONLY $99
WEALTH M. JR.
CRO SPECIALIST
"Katelyn’s approach systematises the entire process from start to finish. She provides everything you'll need to start review mining like a pro."
Marketers who do customer research often are 303% more likely to achieve their goals
“Katelyn's methods helped me narrow down and reach this audience ... the easy way! With our launch, in the first few days we yielded 170X return on an $80 Facebook ad spend.”
CHANTAL ROUTHIER
COFOUNDER, LIVE TREE WORKS
JENNIFER YALDEN
GROWTH MARKETER
"Just helped an incredible team of engineers increase sales by over 40%.
We had to test multiple landers (mostly editorials) to hone in on the messaging. The biggest takeaway though... Customer review mining is a must."
READY TO START DIGGING?
Secure checkout | 30-day money back guarantee
Don't let a competitor steal your golden nuggets!
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