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(Maybe) sell double with framing

This post is sponsored by BugHerd

This Week’s Brainy Best At-A-Glance

Read time 2.2 minutes

🧠 Snack: Use this wheel of emotions to write your copy

🤓 Breakdown: Sell double with framing

🛠️ Tool: Match with top marketing and dev agencies for free

💡 Spotlight: Create attention-grabbing pattern breaks in your emails

Brainy Snack 🧠

You have to make people feel something if you want them to do something.

Before you go to write your next tweet, LinkedIn post, or sales page…

Ask yourself: what do I want my buyers to feel when they read this?

Use Plutchik’s Wheel of Emotions to help you find the emotion you’re trying to inspire.

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Brainy Breakdown 🤓

There’s a lot going on in your buyer’s mind.

Sure, they’re reading your ad.

But they’re also thinking about what to make for dinner, the Slack message they need to respond to, and what to get their Dad for his birthday.

Adding humor to your ads can snap people out of their internal chatter.

Here’s a way to add humor and increase sales by using framing:

Not only does the ridiculous deal grab attention…

It also implies that the default choice is to buy two burgers instead of one.

Do you think this funny sign boosts sales? We can’t know for sure, but my bet is Heck Yes!

Brainy Tool 🛠️

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Brainy Spotlight 💡

Pattern interruptions catch our attention.

It’s easier to spot a green apple mixed with red apples than it is to spot a specific red apple amongst other red apples. See what I mean?

🍎🍎🍎🍎🍎🍎🍏🍎🍎

Psychologists call this the Von Restorff Effect – and Creative Director and Why We Buy reader Tara Ladd is using it perfectly.

Her email signature has a GIF that breaks the pattern. Once she has your attention, she builds rapport with fun, friendly photos that align with her role as a Creative Director.

She pre-suades the people she’s emailing by directing their attention and increasing her likeability.

The best part? This probably took 10 minutes.

Want a chance to get featured in front of 51,300+ marketers and founders for free?

Tweet me with a brainy campaign you’ve implemented and what results it led to. You just might see your story in the next issue of Brainy Best.

Pssssttt…  

Wanna really get inside your buyer’s head?

There are a few ways I can help:
  1. Get explosive clarity about what works with buyers by learning how to conduct 1:1 Clarity Calls
  2. Learn how to mine online reviews from real buyers to generate ideas and copy that converts 
  3. Book a 1:1 strategy call with Katelyn and get the answers you need to get unstuck and move forward with confidence
  4. Apply to sponsor an upcoming issue of Why We Buy (next opening in July)

Thank you to our featured sponsors

Written By Katelyn

Katelyn Bourgoin is the CEO of Customer Camp, a 4X founder, and a cheese lover. She lives by a simple mantra: whoever gets closer to the customer wins.

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