Why We Buy

Let’s explore Cognitive Miser – why our minds choose ease and efficiency over effort.

Let’s explore Expectations – how to give your customer an experience that they love (without leaving some disappointed).

Let’s explore and analyze Alleyoop to see how they use buyer psychology principles to stand out in a crowded market.

Let’s explore Belief Bias – why we often over-rely on preexisting beliefs and knowledge when evaluating the conclusions of an argument.

Let’s explore and analyze Google, specifically Google Search, to see how they use buyer psychology principles in their business.

Let’s explore Hindsight Bias – why we confidently think we knew what was going to happen all along.

Let’s explore and analyze Amazon to see how they use buyer psychology principles in their business.

Newsletter Opt-Ins: Who will win today’s Brainy Battle?

Let’s explore Defaults – why we often accept the default option (aka the status quo) rather than changing it.

Pricing Pages: Who will win today’s Brainy Battle?

Let’s explore the Labour Illusion – why we may value something more when we think it required a lot of effort.

Product Pages: Who will win today’s Brainy Battle?

Let’s explore Fundamental Attribution Error – why we judge other people on their character and ourselves on the situation.

Let’s explore Price Anchoring – how our perception of price impacts our buying decisions.

Which eCommerce giant markets smarter? You decide!

Let’s explore Regret Aversion – why we make choices to avoid regret.

Let’s explore the Motivating Uncertainty Effect – why unknown rewards pique our curiosity and drive motivation.