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Why We Buy

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Tinder

Let’s explore Tinder—the $42 billion giant that revolutionized dating for a generation.

Messenger Effect

Messenger Effect

Let’s explore the Messenger Effect—why we’re more likely to pay attention to a message when someone we trust delivers it.

Baader-Meinhof phenomenon

Baader-Meinhof phenomenon

Let’s explore Baader-Meinhof phenomenon—why we notice something more after recently becoming aware of it.

LEGO

LEGO

Let’s explore LEGO— the Denmark toy company that became the largest toy seller in the world.

Dunning-Kruger Effect

Dunning-Kruger Effect

Let’s explore the Dunning-Kruger Effect—why we tend to overestimate our competence when taking on new tasks.

Framing

Framing

Let’s explore Framing—why we’re influenced by the way information is presented.

Scarcity

Scarcity

Let’s explore Scarcity—why we want something more when there’s less of it.

Fresh Start Effect

Fresh Start Effect

Let’s explore the Fresh Start Effect—why we have more motivation to start a new habit at the beginning of a new time period.

Reciprocity

Reciprocity

Let’s explore Reciprocity—why we feel compelled to return favors.

Blemishing Effect

Blemishing Effect

Let’s explore the Blemishing Effect—why we are more likely to believe positive information when a little negative information is added into the mix.

Red Sneaker Effect

Red Sneaker Effect

Let’s explore the Red Sneaker Effect—why breaking established social conventions signals higher status.

Hyperbolic Discounting

Hyperbolic Discounting

Let’s explore Hyperbolic Discounting—why we choose immediate (and often smaller) rewards over those that come later.

Affect Heuristic

Affect Heuristic

Let’s explore the Affect Heuristic —why we make decisions based on our emotions.

Choice Paradox

Choice Paradox

Let’s explore the Choice Paradox —why having too many choices can lead to fewer sales and fewer happy buyers.

The Ostrich Effect

The Ostrich Effect

Let’s explore the Ostrich Effect —why we avoid bad news rather than facing it.

Humor

Humor

Let’s explore humor —why we build better relationships with people (and brands) that make us lol.

Color

Color

Let’s explore color — why we are influenced by the colors we see.

Endowment effect

Endowment effect

Let’s explore the Endowment effect —why we overvalue things we own.

Subject Lines

Subject Lines

Let’s explore Email Subject Lines – how to write email teasers that actually get opened.

Pratfall Effect

Pratfall Effect

Let’s explore the Pratfall Effect – why imperfections can actually make people like you (or your brand) more.

Credibility

Credibility

Let’s explore Credibility — how to get people to think of you as an expert in your field.

BECOME A MINDREADER

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Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!