Why We Buy
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Let’s explore the Messenger Effect—why we’re more likely to pay attention to a message when someone we trust delivers it.
Let’s explore Baader-Meinhof phenomenon—why we notice something more after recently becoming aware of it.
Let’s explore LEGO— the Denmark toy company that became the largest toy seller in the world.
Let’s explore the Dunning-Kruger Effect—why we tend to overestimate our competence when taking on new tasks.
Let’s explore Framing—why we’re influenced by the way information is presented.
Let’s explore Scarcity—why we want something more when there’s less of it.
Let’s explore the Fresh Start Effect—why we have more motivation to start a new habit at the beginning of a new time period.
Let’s explore Reciprocity—why we feel compelled to return favors.
Let’s explore the Blemishing Effect—why we are more likely to believe positive information when a little negative information is added into the mix.
Let’s explore the Red Sneaker Effect—why breaking established social conventions signals higher status.
Let’s explore Hyperbolic Discounting—why we choose immediate (and often smaller) rewards over those that come later.
Let’s explore the Affect Heuristic —why we make decisions based on our emotions.
Let’s explore the Choice Paradox —why having too many choices can lead to fewer sales and fewer happy buyers.
Let’s explore the Ostrich Effect —why we avoid bad news rather than facing it.
Let’s explore humor —why we build better relationships with people (and brands) that make us lol.
Let’s explore color — why we are influenced by the colors we see.
Let’s explore the Endowment effect —why we overvalue things we own.
Let’s explore Email Subject Lines – how to write email teasers that actually get opened.
Let’s explore the Pratfall Effect – why imperfections can actually make people like you (or your brand) more.
Let’s explore Credibility — how to get people to think of you as an expert in your field.