Why We Buy

Let’s explore Memes – why memes can drive LOLz, action, and sales.

Let’s explore Soloman’s Paradox – why other people’s problems seem so much easier to solve than ours.

Let’s explore Fresh Starts – why we feel so motivated at the start of every year.

Let’s explore Mimicry – why we unconsciously imitate behaviours, speech, & movements of others (and how being a copycat can drive conversions).

Let’s explore Idleness Aversion – why people are happier when they’re keeping busy.

Let’s explore Hick’s Law – why more options take us longer to make a decision.

Let’s explore and analyze Ahrefs to see how they use buyer psychology principles to maintain market share for 10+ years.

Let’s explore Faces – how our natural instinct to pay attention to faces makes us watch, click, and buy.

Let’s explore Cognitive Miser – why our minds choose ease and efficiency over effort.

Let’s explore Expectations – how to give your customer an experience that they love (without leaving some disappointed).

Let’s explore and analyze Alleyoop to see how they use buyer psychology principles to stand out in a crowded market.

Let’s explore Belief Bias – why we often over-rely on preexisting beliefs and knowledge when evaluating the conclusions of an argument.

Let’s explore and analyze Google, specifically Google Search, to see how they use buyer psychology principles in their business.

Let’s explore Hindsight Bias – why we confidently think we knew what was going to happen all along.

Let’s explore and analyze Amazon to see how they use buyer psychology principles in their business.

Newsletter Opt-Ins: Who will win today’s Brainy Battle?

Let’s explore Defaults – why we often accept the default option (aka the status quo) rather than changing it.