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Why We Buy

Learn buyer psychology in 3 minutes a week

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Pattern Interrupt

Let’s explore Pattern Interrupt – how using contrast drives people to pay attention.

Memes

Memes

Let’s explore Memes – why memes can drive LOLz, action, and sales.

Soloman’s Paradox

Soloman’s Paradox

Let’s explore Soloman’s Paradox – why other people’s problems seem so much easier to solve than ours.

Fresh Starts

Fresh Starts

Let’s explore Fresh Starts – why we feel so motivated at the start of every year.

Mimicry

Mimicry

Let’s explore Mimicry – why we unconsciously imitate behaviours, speech, & movements of others (and how being a copycat can drive conversions).

Idleness Aversion

Idleness Aversion

Let’s explore Idleness Aversion – why people are happier when they’re keeping busy.

Hick’s Law

Hick’s Law

Let’s explore Hick’s Law – why more options take us longer to make a decision.

Ahrefs

Ahrefs

Let’s explore and analyze Ahrefs to see how they use buyer psychology principles to maintain market share for 10+ years.

Faces

Faces

Let’s explore Faces – how our natural instinct to pay attention to faces makes us watch, click, and buy.

Cognitive Miser

Cognitive Miser

Let’s explore Cognitive Miser – why our minds choose ease and efficiency over effort.

Expectations

Expectations

Let’s explore Expectations – how to give your customer an experience that they love (without leaving some disappointed).

Alleyoop

Alleyoop

Let’s explore and analyze Alleyoop to see how they use buyer psychology principles to stand out in a crowded market.

Belief Bias

Belief Bias

Let’s explore Belief Bias – why we often over-rely on preexisting beliefs and knowledge when evaluating the conclusions of an argument.

Google

Google

Let’s explore and analyze Google, specifically Google Search, to see how they use buyer psychology principles in their business.

Hindsight Bias

Hindsight Bias

Let’s explore Hindsight Bias – why we confidently think we knew what was going to happen all along.

Attention

Attention

Let’s explore Attention – how attention works and how you can create scroll-stopping content using the 9 Fs of attention.

Negativity Bias

Negativity Bias

Let’s explore Negativity Bias – why messages with a negative slant often garner more attention, clicks, and conversions.

Amazon

Amazon

Let’s explore and analyze Amazon to see how they use buyer psychology principles in their business.

Loss Aversion

Loss Aversion

Let’s explore Loss Aversion – why we prioritize avoiding loss over creating gains.

Defaults

Defaults

Let’s explore Defaults – why we often accept the default option (aka the status quo) rather than changing it.

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip delivered straight to your inbox each week. It’s like a 2-min workout for your brain.

You're in. Giddy up! 🤠

Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!