Why We Buy

Let’s explore the Labour Illusion – why we may value something more when we think it required a lot of effort.

Product Pages: Who will win today’s Brainy Battle?

Let’s explore Fundamental Attribution Error – why we judge other people on their character and ourselves on the situation.

Let’s explore Price Anchoring – how our perception of price impacts our buying decisions.

Which eCommerce giant markets smarter? You decide!

Let’s explore Regret Aversion – why we make choices to avoid regret.

Let’s explore the Motivating Uncertainty Effect – why unknown rewards pique our curiosity and drive motivation.

Let’s explore how Oatly can make people excited about drinking milk made from oats and how you can use the same strategies for your business.

Let’s explore the Dunning-Kruger Effect – why we overestimate our competence regardless of our lack of knowledge or skill set.

Let’s explore the Pain of Paying – why paying upfront removes the pain of playing down the line.

Let’s explore The Moment of Wow – the critical moment when your user thinks to themselves “Wow, how did I ever live without this?”

Let’s explore Mimicry – why we unconsciously imitate behaviours, speech, & movements of others (and how being a copycat can drive conversions).

Let’s explore The Overjustification Effect – why getting paid makes us enjoy activities less.

Let’s explore Reciprocity – why we feel compelled to “return the favour” after we’re given something.

Let’s explore Bikeshedding – why we spend too much time on things that don’t matter.

Let’s explore Priming — why exposure to images and ideas can get you to make decisions faster.

Let’s explore Hindsight Bias – why we always end up saying: “I knew that was going to happen.”

Let’s explore Availability Heuristics—why we use recent information when making decisions about the future.

Let’s explore Status Quo – why change is more complex than we hoped.

Let’s explore The Spotlight Effect – why we overestimate how much people think about us.