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Why We Buy

Learn buyer psychology in 3 minutes a week

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Oatly

Let’s explore how Oatly can make people excited about drinking milk made from oats and how you can use the same strategies for your business.

Dunning-Kruger Effect

Dunning-Kruger Effect

Let’s explore the Dunning-Kruger Effect – why we overestimate our competence regardless of our lack of knowledge or skill set.

Pain of Paying

Pain of Paying

Let’s explore the Pain of Paying – why paying upfront removes the pain of playing down the line.

Moment of Wow

Moment of Wow

Let’s explore The Moment of Wow – the critical moment when your user thinks to themselves “Wow, how did I ever live without this?”

Mimicry

Mimicry

Let’s explore Mimicry – why we unconsciously imitate behaviours, speech, & movements of others (and how being a copycat can drive conversions).

Overjustification Effect

Overjustification Effect

Let’s explore The Overjustification Effect – why getting paid makes us enjoy activities less.

Reciprocity

Reciprocity

Let’s explore Reciprocity – why we feel compelled to “return the favour” after we’re given something.

Bikeshedding

Bikeshedding

Let’s explore Bikeshedding – why we spend too much time on things that don’t matter.

Priming

Priming

Let’s explore Priming — why exposure to images and ideas can get you to make decisions faster.

Hindsight Bias

Hindsight Bias

Let’s explore Hindsight Bias – why we always end up saying: “I knew that was going to happen.”

Availability Heuristics

Availability Heuristics

Let’s explore Availability Heuristics—why we use recent information when making decisions about the future.

Spotlight Effect

Spotlight Effect

Let’s explore The Spotlight Effect – why we overestimate how much people think about us.

Status Quo

Status Quo

Let’s explore Status Quo – why change is more complex than we hoped.

Distinctiveness

Distinctiveness

Let’s explore Distinctiveness – why we pay more attention to stuff that stands out.

Herding

Herding

Let’s explore Herding – why our instinct tells us to stay with the herd and how that impacts us as two-legged non-striped sapiens.

Motivation

Motivation

Let’s explore Motivation – how motivation works and how to build systems that keep you productive (even when motivation wanes).

Canva

Canva

Let’s explore how Canva has dominated the DIY graphic design space by deeply understanding their users.
Assume your buyers will underestimate how much effort is needed and strategize how you can help them to get value quickly.

Foot In The Door Technique

Foot In The Door Technique

Let’s explore the Foot In The Door Technique – why agreeing to a small request makes us more likely to then agree to a second, larger request.

Halo Effect

Halo Effect

Let’s explore The Halo Effect—why our impression of a person or business influences how we feel about their character and ability.

Recency Bias

Recency Bias

Let’s explore Recency Bias–why we’re more likely to remember the most recent information (and often forget earlier details).

Endowment Effect

Endowment Effect

Let’s explore The Endowment Effect–why we place a higher value on objects that we own than ones that we don’t own.

BECOME A MINDREADER

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Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!