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Why We Buy

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Picsart vs. Canva

Pricing Pages: Who will win today’s Brainy Battle?

The Labour Illusion

The Labour Illusion

Let’s explore the Labour Illusion – why we may value something more when we think it required a lot of effort.

Fundamental Attribution Error

Fundamental Attribution Error

Let’s explore Fundamental Attribution Error – why we judge other people on their character and ourselves on the situation.

Price Anchoring

Price Anchoring

Let’s explore Price Anchoring – how our perception of price impacts our buying decisions.

Regret Aversion

Regret Aversion

Let’s explore Regret Aversion – why we make choices to avoid regret.

Motivating Uncertainty Effect

Motivating Uncertainty Effect

Let’s explore the Motivating Uncertainty Effect – why unknown rewards pique our curiosity and drive motivation.

Oatly

Oatly

Let’s explore how Oatly can make people excited about drinking milk made from oats and how you can use the same strategies for your business.

Dunning-Kruger Effect

Dunning-Kruger Effect

Let’s explore the Dunning-Kruger Effect – why we overestimate our competence regardless of our lack of knowledge or skill set.

Pain of Paying

Pain of Paying

Let’s explore the Pain of Paying – why paying upfront removes the pain of playing down the line.

Moment of Wow

Moment of Wow

Let’s explore The Moment of Wow – the critical moment when your user thinks to themselves “Wow, how did I ever live without this?”

Mimicry

Mimicry

Let’s explore Mimicry – why we unconsciously imitate behaviours, speech, & movements of others (and how being a copycat can drive conversions).

Overjustification Effect

Overjustification Effect

Let’s explore The Overjustification Effect – why getting paid makes us enjoy activities less.

Reciprocity

Reciprocity

Let’s explore Reciprocity – why we feel compelled to “return the favour” after we’re given something.

Bikeshedding

Bikeshedding

Let’s explore Bikeshedding – why we spend too much time on things that don’t matter.

The Priming Effect

The Priming Effect

Let’s explore Priming — why exposure to images and ideas can get you to make decisions faster.

Hindsight Bias

Hindsight Bias

Let’s explore Hindsight Bias – why we always end up saying: “I knew that was going to happen.”

Availability Heuristics

Availability Heuristics

Let’s explore Availability Heuristics—why we use recent information when making decisions about the future.

Status Quo

Status Quo

Let’s explore Status Quo – why change is more complex than we hoped.

Spotlight Effect

Spotlight Effect

Let’s explore The Spotlight Effect – why we overestimate how much people think about us.

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip delivered straight to your inbox each week. It’s like a 2-min workout for your brain.

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Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!