Why We Buy
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Memes
Let’s explore Memes – why memes can drive LOLz, action, and sales.
Soloman’s Paradox
Let’s explore Soloman’s Paradox – why other people’s problems seem so much easier to solve than ours.
Fresh Starts
Let’s explore Fresh Starts – why we feel so motivated at the start of every year.
Mimicry
Let’s explore Mimicry – why we unconsciously imitate behaviours, speech, & movements of others (and how being a copycat can drive conversions).
Idleness Aversion
Let’s explore Idleness Aversion – why people are happier when they’re keeping busy.
Hick’s Law
Let’s explore Hick’s Law – why more options take us longer to make a decision.
Ahrefs
Let’s explore and analyze Ahrefs to see how they use buyer psychology principles to maintain market share for 10+ years.
Faces
Let’s explore Faces – how our natural instinct to pay attention to faces makes us watch, click, and buy.
Cognitive Miser
Let’s explore Cognitive Miser – why our minds choose ease and efficiency over effort.
Expectations
Let’s explore Expectations – how to give your customer an experience that they love (without leaving some disappointed).
Alleyoop
Let’s explore and analyze Alleyoop to see how they use buyer psychology principles to stand out in a crowded market.
Belief Bias
Let’s explore Belief Bias – why we often over-rely on preexisting beliefs and knowledge when evaluating the conclusions of an argument.
Let’s explore and analyze Google, specifically Google Search, to see how they use buyer psychology principles in their business.
Hindsight Bias
Let’s explore Hindsight Bias – why we confidently think we knew what was going to happen all along.
Attention
Let’s explore Attention – how attention works and how you can create scroll-stopping content using the 9 Fs of attention.
Negativity Bias
Let’s explore Negativity Bias – why messages with a negative slant often garner more attention, clicks, and conversions.
Amazon
Let’s explore and analyze Amazon to see how they use buyer psychology principles in their business.
Demand Curve vs. Swipe Files
Newsletter Opt-Ins: Who will win today’s Brainy Battle?
Loss Aversion
Let’s explore Loss Aversion – why we prioritize avoiding loss over creating gains.
Defaults
Let’s explore Defaults – why we often accept the default option (aka the status quo) rather than changing it.