Why We Buy

Let’s explore Survivorship Bias — why we overestimate the likelihood of success when we only focus on the success stories.

Let’s explore Unity — how our self-identity impacts our decisions and behavior.

Let’s explore Linking — how our brains create associations that impact our behavior.

Let’s explore The Spotlight Effect – why we overestimate how much people think about us.

Let’s explore how HelloFresh proves that convenience sells, especially when you integrate buyer psychology principles like these.

Let’s explore the Pain of Paying – why paying upfront removes the pain of playing down the line.

Let’s explore how Oatly can make people excited about drinking milk made from oats and how you can use the same strategies for your business.

Let us explore the IKEA Effect – why we overvalue things we had a hand in creating ourselves.

This is the twenty-first issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Fundamental Attribution Error – why we judge other people on their character and ourselves on the situation.

This is the twentieth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

This is the nineteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

This is the eighteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore the Transparency Effect — why you can tell people you’re nudging them towards purchasing without losing the sale.

This is the seventeenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Reciprocity Decay—why we feel less obligated to return a favor after considerable time has passed since we received it.

This is the sixteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Choice Closure—why physically closing something makes us feel like we can move on from the decision-making part of our purchase.

This is the fifteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​