Why We Buy
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Survivorship Bias
Let’s explore Survivorship Bias — why we overestimate the likelihood of success when we only focus on the success stories.
Unity
Let’s explore Unity — how our self-identity impacts our decisions and behavior.
Linking
Let’s explore Linking — how our brains create associations that impact our behavior.
Bandwagon Effect
Let’s explore The Bandwagon Effect – why people are more likely to adopt certain behaviours, styles, or attitudes simply because others are doing so.
Spotlight Effect
Let’s explore The Spotlight Effect – why we overestimate how much people think about us.
HelloFresh
Let’s explore how HelloFresh proves that convenience sells, especially when you integrate buyer psychology principles like these.
Pain of Paying
Let’s explore the Pain of Paying – why paying upfront removes the pain of playing down the line.
Oatly
Let’s explore how Oatly can make people excited about drinking milk made from oats and how you can use the same strategies for your business.
IKEA Effect
Let us explore the IKEA Effect – why we overvalue things we had a hand in creating ourselves.
How to turn strangers into buyers
This is the twenty-first issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Fundamental Attribution Error
Let’s explore Fundamental Attribution Error – why we judge other people on their character and ourselves on the situation.
(Maybe) sell double with framing
This is the twentieth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
How to make your ads 22x more memorable
This is the nineteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
One word that increases your email open and CTR
This is the eighteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Transparency Effect
Let’s explore the Transparency Effect — why you can tell people you’re nudging them towards purchasing without losing the sale.
Get 1,410 replies on your next tweet
This is the seventeenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Reciprocity Decay
Let’s explore Reciprocity Decay—why we feel less obligated to return a favor after considerable time has passed since we received it.
Oatly’s genius F*ck Oatly campaign
This is the sixteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Choice Closure
Let’s explore Choice Closure—why physically closing something makes us feel like we can move on from the decision-making part of our purchase.
Steal the “Got Milk?” playbook in 2 easy steps
This is the fifteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.