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Confirmation Bias

Let’s explore Confirmation Bias – why we seek out information that confirms what we want to believe.

Growth Flywheels

Growth Flywheels

Let’s explore Growth Flywheels—why the most successful businesses in the world use them to grow smarter (instead of harder).

Empathy Gap

Empathy Gap

Let’s explore Empathy Gap—why we often underestimate how much a buyer’s emotional state can influence their behavior and decisions.

The Labor Illusion

The Labor Illusion

Let’s explore The Labor Illusion—why we may value something more when we think it requires a lot of effort.

Regret Aversion

Regret Aversion

Let’s explore Regret Aversion – why we make choices to avoid regret.

Pratfall Effect

Pratfall Effect

Let’s explore the Pratfall Effect—why imperfections can actually make people like you (or your brand) more.

Gong

Gong

Let’s explore Gong—the company that harnessed customer interactions to become the undisputed leader in revenue intelligence.

Generation Effect

Generation Effect

Let’s explore the Generation Effect—why we remember something more if we put effort into generating it.

Mascots

Mascots

Let’s explore Mascots—why we love and buy from brands that use mascots.

Nostalgia Effect

Nostalgia Effect

Let’s explore the Nostalgia Effect—why we spend more when we remember our past.

Door-In-The-Face Technique

Door-In-The-Face Technique

Let’s explore the Door-In-The-Face Technique—why we agree to a smaller request after a large one is made.

Squatty Potty

Squatty Potty

Let’s explore Squatty Potty—the company that became #1 at helping people go #2.

Mimetic Desire

Mimetic Desire

Let’s explore Mimetic Desire—why we imitate the desires of others.

Mental Accounting

Mental Accounting

Let’s explore mental accounting—why we treat money differently based on how we label it.

Beyond Meat

Beyond Meat

Let’s explore Beyond Meat—a brainy business that flipped the entire meat industry on its head…

Expectancy Theory

Expectancy Theory

Let’s explore Expectancy Theory—why our motivation is driven by desired rewards and our likelihood of getting them.

Cognitive Load Theory

Cognitive Load Theory

Let’s explore Cognitive Load—why we make subpar decisions when we’re overloaded with information.

Mood

Mood

Let’s explore Mood—why our mood heavily influences our purchase decisions.

Rhyme as Reason

Rhyme as Reason

Let’s explore Rhyme as Reason—why we perceive statements that rhyme as more believable than those that don’t.

Tinder

Tinder

Let’s explore Tinder—the $42 billion giant that revolutionized dating for a generation.

Messenger Effect

Messenger Effect

Let’s explore the Messenger Effect—why we’re more likely to pay attention to a message when someone we trust delivers it.

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Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!