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Why We Buy

Learn buyer psychology in 3 minutes a week

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Tinder

Let’s explore Tinder—the $42 billion giant that revolutionized dating for a generation.

Survivorship Bias

Survivorship Bias

Let’s explore Survivorship Bias — why we overestimate the likelihood of success when we only focus on the success stories.

Unity

Unity

Let’s explore Unity — how our self-identity impacts our decisions and behavior.

Linking

Linking

Let’s explore Linking — how our brains create associations that impact our behavior.

Bandwagon Effect

Bandwagon Effect

Let’s explore The Bandwagon Effect – why people are more likely to adopt certain behaviours, styles, or attitudes simply because others are doing so.

Spotlight Effect

Spotlight Effect

Let’s explore The Spotlight Effect – why we overestimate how much people think about us.

HelloFresh

HelloFresh

Let’s explore how HelloFresh proves that convenience sells, especially when you integrate buyer psychology principles like these.

Pain of Paying

Pain of Paying

Let’s explore the Pain of Paying – why paying upfront removes the pain of playing down the line.

Oatly

Oatly

Let’s explore how Oatly can make people excited about drinking milk made from oats and how you can use the same strategies for your business.

IKEA Effect

IKEA Effect

Let us explore the IKEA Effect – why we overvalue things we had a hand in creating ourselves.

Fundamental Attribution Error

Fundamental Attribution Error

Let’s explore Fundamental Attribution Error – why we judge other people on their character and ourselves on the situation.

Transparency Effect

Transparency Effect

Let’s explore the Transparency Effect — why you can tell people you’re nudging them towards purchasing without losing the sale.

Reciprocity Decay

Reciprocity Decay

Let’s explore Reciprocity Decay—why we feel less obligated to return a favor after considerable time has passed since we received it.

Choice Closure

Choice Closure

Let’s explore Choice Closure—why physically closing something makes us feel like we can move on from the decision-making part of our purchase.

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip delivered straight to your inbox each week. It’s like a 2-min workout for your brain.

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Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!