Why We Buy

Let’s explore the Boomerang Effect – why we sometimes take the opposite stance when someone tries to force their opinion on us.

This is the fourteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Bikeshedding – why we spend too much time on things that don’t matter.

This is the thirteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Authority Bias – why we trust information more when it comes from influential figures.

This is the twelfth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Product Pages: Who will win today’s Brainy Battle?

This is the eleventh issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Personalization – why we love experiences that make us feel unique.

This is the tenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore SMS Marketing—how smart marketers are pulling 98% open rates by meeting customers where they spend most of their time.

This is the ninth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Storytelling – why great storytelling leads to more products selling.

This is the eighth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

This is the seventh issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Confirmation Bias – why we seek out information that confirms what we want to believe.

This is the sixth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let us explore Social Doubt – what repels people from buying into your brand.

This is the fifth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Veblen Goods – how higher prices make us want and like products more.