Why We Buy
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Boomerang Effect
Let’s explore the Boomerang Effect – why we sometimes take the opposite stance when someone tries to force their opinion on us.
The psychology of a perfect profile pic (according to science)
This is the fourteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Bikeshedding
Let’s explore Bikeshedding – why we spend too much time on things that don’t matter.
Conversion boosting fonts? Yes, please!
This is the thirteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Authority Bias
Let’s explore Authority Bias – why we trust information more when it comes from influential figures.
Did you forget Cinco de Mayo?
This is the twelfth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
HubSpot vs Zoho
Product Pages: Who will win today’s Brainy Battle?
Create B2B content prospects notice
This is the eleventh issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Personalization
Let’s explore Personalization – why we love experiences that make us feel unique.
Have you been using emojis all wrong?
This is the tenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
SMS
Let’s explore SMS Marketing—how smart marketers are pulling 98% open rates by meeting customers where they spend most of their time.
DON’T skip this copywriting tip
This is the ninth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Storytelling
Let’s explore Storytelling – why great storytelling leads to more products selling.
Get 50% more yeses
This is the eighth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Nudge buyers to choose better
This is the seventh issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Confirmation Bias
Let’s explore Confirmation Bias – why we seek out information that confirms what we want to believe.
Can you tell a fake smile from a real one?
This is the sixth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Social Doubt
Let us explore Social Doubt – what repels people from buying into your brand.
Big name endorsements with a tiny budget
This is the fifth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.
Veblen Goods
Let’s explore Veblen Goods – how higher prices make us want and like products more.