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Why We Buy

Learn buyer psychology in 3 minutes a week

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Credibility

Let’s explore Credibility — how to get people to think of you as an expert in your field.

Boomerang Effect

Boomerang Effect

Let’s explore the Boomerang Effect – why we sometimes take the opposite stance when someone tries to force their opinion on us.

Bikeshedding

Bikeshedding

Let’s explore Bikeshedding – why we spend too much time on things that don’t matter.

Authority Bias

Authority Bias

Let’s explore Authority Bias – why we trust information more when it comes from influential figures.

Did you forget Cinco de Mayo?

Did you forget Cinco de Mayo?

This is the twelfth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Personalization

Personalization

Let’s explore Personalization – why we love experiences that make us feel unique.

SMS

SMS

Let’s explore SMS Marketing—how smart marketers are pulling 98% open rates by meeting customers where they spend most of their time.

Storytelling

Storytelling

Let’s explore Storytelling – why great storytelling leads to more products selling.

Get 50% more yeses

Get 50% more yeses

This is the eighth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Nudge buyers to choose better

Nudge buyers to choose better

This is the seventh issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Confirmation Bias

Confirmation Bias

Let’s explore Confirmation Bias – why we seek out information that confirms what we want to believe.

Social Doubt

Social Doubt

Let us explore Social Doubt – what repels people from buying into your brand.

Veblen Goods

Veblen Goods

Let’s explore Veblen Goods – how higher prices make us want and like products more.

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip delivered straight to your inbox each week. It’s like a 2-min workout for your brain.

You're in. Giddy up! 🤠

Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!