Why We Buy
Learn buyer psychology in 3 minutes a week
Join 41,300 smart people who get Why We Buy in their inbox each week
Let’s explore and analyze Ahrefs to see how they use buyer psychology principles to maintain market share for 10+ years.
Let’s explore Faces – how our natural instinct to pay attention to faces makes us watch, click, and buy.
Let’s explore Cognitive Miser – why our minds choose ease and efficiency over effort.
Let’s explore Expectations – how to give your customer an experience that they love (without leaving some disappointed).
Let’s explore and analyze Alleyoop to see how they use buyer psychology principles to stand out in a crowded market.
Let’s explore Belief Bias – why we often over-rely on preexisting beliefs and knowledge when evaluating the conclusions of an argument.
Let’s explore and analyze Google, specifically Google Search, to see how they use buyer psychology principles in their business.
Let’s explore Hindsight Bias – why we confidently think we knew what was going to happen all along.
Let’s explore Attention – how attention works and how you can create scroll-stopping content using the 9 Fs of attention.
Let’s explore Negativity Bias – why messages with a negative slant often garner more attention, clicks, and conversions.
Let’s explore and analyze Amazon to see how they use buyer psychology principles in their business.
Demand Curve vs. Swipe Files
Newsletter Opt-Ins: Who will win today’s Brainy Battle?
Let’s explore Loss Aversion – why we prioritize avoiding loss over creating gains.
Let’s explore Defaults – why we often accept the default option (aka the status quo) rather than changing it.
Picsart vs. Canva
Pricing Pages: Who will win today’s Brainy Battle?
The Labour Illusion
Let’s explore the Labour Illusion – why we may value something more when we think it required a lot of effort.
Caraway vs. Our Place
Product Pages: Who will win today’s Brainy Battle?
Fundamental Attribution Error
Let’s explore Fundamental Attribution Error – why we judge other people on their character and ourselves on the situation.
Let’s explore Price Anchoring – how our perception of price impacts our buying decisions.
Amazon vs. Shopify
Which eCommerce giant markets smarter? You decide!