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Why We Buy

Learn buyer psychology in 3 minutes a week

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Oatly

Let’s explore how Oatly can make people excited about drinking milk made from oats and how you can use the same strategies for your business.

Hyperbolic Discounting

Hyperbolic Discounting

Let’s explore Hyperbolic Discounting – why people often choose smaller, immediate rewards rather than larger rewards later.

Delight

Delight

Let’s explore Delight – how delivering unexpected value can drive long-term customer loyalty.

The Barnum Effect

The Barnum Effect

Let’s explore The Barnum Effect – how to use personality descriptions to get the attention of a wide range of people.

Empathy Gap

Empathy Gap

Let’s explore Empathy Gap—why we often underestimate how much a buyer’s emotional state can influence their behavior and decisions.

Buying Triggers

Buying Triggers

Let’s explore Buying Triggers—why customers must experience a trigger event before they’ll be open to your offer.

The Decoy Effect

The Decoy Effect

Let’s explore The Decoy Effect—why presenting buyers with a third option that you don’t actually expect them to buy can make it easier for them to choose.

Social Proof

Social Proof

Let’s explore Social Proof – why we take cues from others.

Analysis Paralysis

Analysis Paralysis

Let’s explore Analysis Paralysis – why sometimes less is actually more.

System 1 and 2 Thinking

System 1 and 2 Thinking

Let’s explore System 1 and 2 Thinking – why we rely on intuition and instinct to make the vast majority of decisions.

False Consensus

False Consensus

Let’s explore The False-Consensus Effect—why we believe that our behavior is the “normal” way to do it.

Expectations

Expectations

Let’s explore Expectations – how to give your customer an experience that they love (without leaving some disappointed).

Color

Color

Let’s explore Color Psychology – why color plays a huge role in our buying decisions.

IKEA Effect

IKEA Effect

Let us explore the IKEA Effect – why we overvalue things we had a hand in creating ourselves.

Social Doubt

Social Doubt

Let us explore Social Doubt – what repels people from buying into your brand.

Frequency Illusion

Frequency Illusion

Let’s explore Frequency Illusion – why once we notice something for the first time, suddenly it seems like it’s becoming more common—even if nothing has actually changed.

Pratfall Effect

Pratfall Effect

Let’s explore the Pratfall Effect – why showing your flaws can actually make people like you more.

Smell

Smell

Let’s explore Smell—why certain scents can sway us to spend more (or possibly turn us off).

Taste

Taste

Let’s explore Taste – how our weakest sense can influence decision-making and drive brand loyalty.

Galatea Effect

Galatea Effect

Let’s explore the Galatea Effect – how people’s self-fulfilling prophecies drive achievement.

Scarcity

Scarcity

Let’s explore Scarcity–the power of “not enough.”

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one customer psychology tip delivered straight to your inbox each week. It’s like a 2-min workout for your brain.

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Become the go-to customer EXPERT

If you can figure out what makes people tick, click and buy, you can make bank

We’re often asked if we offer a certification program teaching our in-depth research methods. The answer is… not yet. But we’re working on it.

Want first dibs when we launch our new certification program? Jump on the waitlist.

You're in. Giddy up 🤠

BECOME A MINDREADER

Wanna get inside your buyer’s head? Join our newsletter and get one buyer psychology tip delivered to your inbox each week. It’s like a 2-min workout for your brain.

You're in!

BECOME THE GO-TO CUSTOMER EXPERT

If you can figure out what makes people tick, click and buy, you can make big $$$. We're working on a new research certification program. Want first dibs when we launch it? Hop on the waitlist.

You're in!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're on the waitlist! We'll reach out soon!

JOIN WAITLIST

Wanna get the buyer insights you need from key stakeholders (and look like a boss)? Our new Stakeholder Mining Kick-off Session training is coming soon. Join the waitlist to get first dibs.

You're in!