Why We Buy

This is the twenty-first issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Fundamental Attribution Error – why we judge other people on their character and ourselves on the situation.

This is the twentieth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

This is the nineteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

This is the eighteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore the Transparency Effect — why you can tell people you’re nudging them towards purchasing without losing the sale.

This is the seventeenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Reciprocity Decay—why we feel less obligated to return a favor after considerable time has passed since we received it.

This is the sixteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Choice Closure—why physically closing something makes us feel like we can move on from the decision-making part of our purchase.

This is the fifteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore the Boomerang Effect – why we sometimes take the opposite stance when someone tries to force their opinion on us.

This is the fourteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Bikeshedding – why we spend too much time on things that don’t matter.

This is the thirteenth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Authority Bias – why we trust information more when it comes from influential figures.

This is the twelfth issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Product Pages: Who will win today’s Brainy Battle?

This is the eleventh issue of Brainy Best—a weekly digest of snackable brainy tips to make you a smarter marketer.​

Let’s explore Personalization – why we love experiences that make us feel unique.